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As the final and most ambitious leg of the Farm Bureau membership campaign goes full steam ahead through March 31, counties are encouraged to recruit their members to become membership champions to get the organization to the finish line.
Championing a membership campaign comes from creating those members who have a passion for Farm Bureau and can channel that passion into a conversation with a friend, family member, neighbor or coworker about the value of membership, according to Paul Lyons, vice president of membership.
“Without these loyal and passionate members having these conversations, we would not be able to grow the organization and meet our overall goals,” he said.
Creating a membership champion takes time, Lyons said. It’s about forming the right relationships and forming a lasting bond with motivated members so they can help spread the work and word about Farm Bureau to others, whether they are current or potential members.
“We have many members in our counties who don’t consider themselves as a membership champion,” Lyons said. “I know we have thousands of members who champion the organization on a regular basis. If you are reading this article you are, or are well on your way, to becoming that member who can talk about what we do in our communities.”
There are five stages members go through to become a membership champion and therefore help build brand awareness of Farm Bureau.
• Members who are aware of the brand. They see content produced by Farm Bureau or potentially know another member.
• Members who recognize the brand and know what it offers.
• Members who attend an event hosted by Farm Bureau.
• Members who begin to develop an emotional connection to the organization.
• Members who truly believe in the brand and rely on Farm Bureau to help them navigate their professional lives. As loyalty increases so do emotional connections.
Positive experiences with Ohio Farm Bureau can naturally generate member champions from long-time members and volunteers as well as emerging leaders, young agricultural professionals and students.
Contact your county Farm Bureau to see how you can help grow the Farm Bureau organization.
Photo caption:
Butler County Farm Bureau holds its 2019 membership kickoff.
Labor has always been an issue, mainly because we are a seasonal operation. So that's a challenge finding somebody who only wants to work three months out of a year, sometimes up to six months.
I appreciate the benefit of having a strong voice in my corner. The extras that are included in membership are wonderful, but I'm a member because of the positive impact to my local and state agricultural communities.
I see the value and need to be engaged in the community I live in, to be a part of the decision-making process and to volunteer with organizations that help make our community better.
Farm Bureau involvement has taught me how to grow my professional and leadership experience outside of the workforce and how to do that in a community-centric way.
With not growing up on a farm, I’d say I was a late bloomer to agriculture. I feel so fortunate that I found the agriculture industry. There are so many opportunities for growth.
Knowing that horticulture is under the agriculture umbrella and having Farm Bureau supporting horticulture like it does the rest of ag is very important.
If it wasn't for Farm Bureau, I personally, along with many others, would not have had the opportunity to meet with our representatives face to face in Washington.
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