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Speak Out


Speak Out: Discussion Topic for September 2011

Issue Aug. 25, 2011 | August 23, 2011

We can tell people what we do and how we do it (how we educate) but itís vital that we share why we do it (why itís important to you, the farmer, and why you choose farming over anything else you could do) that builds that bridge (a conversation that connects).

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In This Issue

1. What are some new ways that Farm Bureau members can build bridges and conversations with our current programs (example: a Farmers Care breakfast, working with an elementary school teacher to plant a classroom garden)? What would those programs look like?

2. What are some new ways and programs that Farm Bureau can create to build bridges and conversations with our customers? How can we use technology effectively?

3. Once weíve created those connections, how do we strengthen those relationships locally?

4. ďAn education isnít how much you have committed to memory, or even how much you know. Itís being able to differentiate between what you know and what you donít." How does this quote relate to how we connect with consumers?

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