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2011 Year in Review -- Getting more social
As consumers increasingly turn to the Internet for information about food production, Ohio Farm Bureau continued to increase and develop its online presence and that of its members in 2011.
County Farm Bureaus increased the use of websites and social media. More than 50 county Farm Bureaus now have a Facebook presence, with some executing online outreach programs such as Butler County’s “Farmer Diaries” – where 32 volunteers shared their daily farm stories and photos during eight months on the county website and Facebook. Marion County’s “Follow Farming” project took consumers into the field and the minds of farmers, showing the year in the life of a grain farm through video blogs posted to Facebook, Twitter and YouTube.
Ohioans showcased their connection to agriculture through the Center for Food and Animal Issues-sponsored “My Ohio Agriculture” video contest.
The national online conversation about food and farming took a more centralized presence through the U.S. Farmers and Ranchers Alliance’s “Food Dialogues.” Catch up with the conversation at the Food Dialogues website and Facebook page.
Ohio Farm Bureau conducts free local social media training sessions for members focusing on using Facebook, Twitter, online video and blogging to add their voices to online conversations. To schedule social media training in your area, contact your county Farm Bureau or call 614-246-8233.