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Lorain County farmer uses Our Ohio Buying Local program to promote business

Published Mar. 21, 2012 | Discuss this article on Facebook
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Buckeye Farm News

Lorain County Christmas tree farmer Al DiVencenzo finds it extremely important to dedicate time to his business marketing plan; and according to DiVencenzo, it is a plan that is constantly changing.

“Farmers are good at growing stuff, but we also have to learn how to market and find new venues to market our product through,” said DiVencenzo.

While DiVencenzo relies on traditional advertising and word-of-mouth promotion, he said he has gained a great deal of exposure and new business through the Our Ohio Buying Local Directory Coupon Program, free to Farm Bureau members.

Farm Bureau members selling agricultural products directly to consumers are able to have a free business listing on the Our Ohio Buying Local Directory. The online directory, searched by hundreds of consumers monthly, offers members a place to list products for sale, contact information, business hours, a website link and more. Our Ohio’s coupon program is open to those with a directory listing.

The coupon program is an opportunity to give all 214,391 OFBF members a special offer on products from Buying Local Directory participants. The offer is then promoted in Our Ohio media outlets targeted to nonfarmer and associate members.

DiVencenzo had a number of new customers visit his DiVencenzo Family Tree Farm this fall as a result of his participation in the Buying Local Coupon Program. Additionally, customers mentioned they found out about his farm after they performed a Google search and found his listing on Our Ohio's Buying Local Directory.

“I want young families to come here; and the digital media, the online things that Our Ohio offers, fit right in to what the younger customer does on a daily basis,” said DiVencenzo.

Through his participation in the Our Ohio Buying Local Coupon Program, DiVencenzo was able to gain name recognition from more than 1,800 interested consumers in 2011.

If you want to participate in the Our Ohio coupon program or would like more information the Our Ohio Buying Local Directory, email buylocal@ofbf.org.



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