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Productive workers help drive membership push

Published Jun. 11, 2009 | Discuss this article on Facebook
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Buckeye Farm News

Productive OFBF workers have been a driving force behind this year’s membership campaign.

Productive workers are volunteers who sign at least one new OFBF member or renewal member. So far, OFBF has had more than 1,800 productive workers in the campaign, an increase of more than 400 productive workers over the 2008 effort.

“Our rate of member involvement this past winter has been higher than in the past. Volunteers are working really hard at signing up members," said Scott Donaldson, director of member programming.

As of press time, OFBF's membership was at 91 percent. Success will be achieved on or before the end of the membership year, which is Aug. 31, Donaldson said.

OFBF is starting a new member signup award, which runs from June 1 to Aug. 31. Membership volunteers who sign five new or renewal Farm Bureau memberships during this time period will become part of the Pinnacle Award Club. They will receive a $25 gift certificate at an Our Ohio Buying Local vendor of their choice and can increase the value of their prize by an additional $5 per member over the first five for a maximum of $50. A Bob Evans gift card of equal value can be substituted for the gift certificate. OFBF volunteers also can receive gift certificates for selling multiple new memberships under the terms of a group purchase, which involves employers buying memberships for their employees. Volunteers will earn $2 value per new membership in each group purchase toward an Our Ohio Buying Local or Bob Evans gift certificate up to $50 per group sale.

Two membership volunteers, Don Allen of Perry County and Don Ralph of Marion County, have signed at least 50 new members, making them Murray Lincoln Award winners. The award is OFBF’s highest membership honor for those who sign at least 50 new members.

Nationwide Insurance has been very active with this year’s campaign, Donaldson said.

“Their support of our campaign has been unprecedented,” he said.

OFBF volunteers have been more active this year at various events such as county fairs, Farm Science Review, Power Show Ohio, and numerous county events in promoting the value membership.

“They might have always had a presence at an event but now they’re including volunteers who not only talk about the value, but actively ask people to join Farm Bureau,” he said.

“We’ve had a lot of successes this year, despite a tough economy.”



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