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Learning to be more proactive for agriculture

Published Aug. 26, 2014 | Discuss this article on Facebook
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AgriPOWER Class VI member, Jarred Black blogs about his experience in session two

by Jarred Black

AgriPower Class VI met Aug. 14 at the Ohio Agricultural Research and Development Center (OARDC) in Wooster for our second session. The sessionís focus was centered on the role of media in agriculture today and how to best use social media to promote agriculture. We also were privileged to tour the OARDC facility as well as several local farms during our three-day session.

Our first day began with a presentation by Wilt PR that gave us an overview of the current trends in social media and how we can best use this form of media to get our message to the public. Social media has become one of the top places we go for news and information because of its immediate access and ease of use.

I learned how beneficial it can be for someone in the agricultural industry to use Twitter or Facebook to present a positive outlook of agriculture. Moving forward, I will be more proactive and use these and other forms of social media to be a better promoter of agriculture. As the day progressed, we received other helpful tips for using Web-based media and received some pointers from Joe Cornely of the Ohio Farm Bureau on media relations. We concluded our first day with dinner and a tour of Troutman Vineyards.

Over the next two days we continued to learn about some of the major issues that Ohio agriculture is facing including public concerns with water quality and perspectives of GMOs. We continued our tour of local agriculture with stops at Rittman Orchards and Bristol Dairy. Being in the swine industry, I found it very interesting and helpful to hear the perspective of issues facing other areas of agriculture. We have to work together for the continued success of all agriculture in Ohio.

I enjoyed reconnecting with my classmates and look forward to our next session in Washington, D.C.

Read more blogs from AgriPOWER participants.

Black, of Delaware, is a production supervisor for Kalmbach Swine Management.

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