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New strategic plan will guide Ohio Farm Bureau

Published Dec. 17, 2009 | Discuss this article on Facebook
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The Envisioned Future Report gathered input from more than 2,800 Ohio Farm Bureau members

Buckeye Farm News

A 250-page strategic plan titled Ohio Farm Bureau's Envisioned Future — The New Era was developed in 2009 to guide the organization in coming years.

A task force made up of county Farm Bureau members, OFBF state trustees, a Nationwide board member and OFBF staff gathered input from more than 2,800 OFBF members, partners and stakeholders to determine what the organization should focus on to maintain its viability.

OFBF had engaged in a similar endeavor in 2001, which produced the organization’s vision statement, core values and indicators of success. These guiding principles were revisited and updated in the new report.

“If the organization is going to be successful, as successful as it has been in past years, we have to have a current, meaningful strategic plan,” said Bob Vance, OFBF senior vice president of organization.

Vance said the plan provides important guidelines that will give direction to OFBF’s efforts.

“It helps leaders stay accountable to the organization. It’s a good prescription for staff. And it shows the members that it is a grassroots organization,” he said.

The final report was the result of an extensive process that relied on diverse methods of collecting input, including 11 meetings across Ohio with local Farm Bureau members, input from OFBF’s Advisory Councils and surveys that were completed by a broad base of stakeholders.

The effort was moderated by Marilyn Trefz, an assistant dean in Ohio State University’s College of Food, Agriculture and Environmental Sciences.

“Any successful organization must have participation from folks that support it,” Vance said.

Key components of the updated plan

Vision statement: 

  • “Ohio Farm Bureau’s vision is to forge a partnership between farmers and consumers that meets consumer needs, addresses public expectations and ensures agricultural prosperity in a global marketplace.”

OFBF's Core Values:

  • Integrity and Honesty, Grassroots Involvement, Promoting Agriculture, Member Advocacy and Teamwork.

Indicators of success:

  • A strong effective organization that is member driven, financially strong and focused on farmers
  • Communication and consumer education to forge a partnership between farmers and consumers
  • Public policy and political activism to create a stronger economy and a positive future for the agbioresources industry
  • Preserving and promoting the contributions of animals to society.

Advisory Council Questions: Did you or members of your council participate in this process? If so, how did you contribute? Does your council feel that the new vision statement, core values and indicators of success accurately portray our organization? Share your answers on the Ohio Farm Bureau Advisory Discussion Board.



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