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Nationwide CEO cites bond with farmers

Published Dec. 17, 2009 | Discuss this article on Facebook
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Rasmussen

Buckeye Farm News

Nationwide Insurance CEO Steve Rasmussen told delegates at Ohio Farm Bureau Federation’s 91st annual meeting that the company cherishes the long-standing relationship with its founder.

Founded by OFBF in 1926, Nationwide was originally known as the Ohio Farm Bureau Mutual Automobile Insurance Company and was organized to help give farmers better deals on car insurance.

But he said its roots in agribusiness date back much earlier. In 1982, Nationwide acquired Farmland Insurance, which was founded as Farmers Equity Mutual Insurance Company in 1909. As such, Nationwide Agribusiness is celebrating 100 years of its service, which Rasmussen said wouldn’t be as strong without the help of Farm Bureau.

“Ohio Farm Bureau is not only our largest customer, but also our most important customer,” he said. “Agriculture is a dynamic business, and Farm Bureau has played a key role in helping us understand the changing needs of agribusiness customers that we serve.”



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