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Communicating with consumers
Buckeye Farm News: 2009 - A Year In Review
Ohio Farm Bureau continues to promote and enhance its statewide communications products. Town Hall Ohio, a weekly talk radio program, airs on top-rated 610 WTVN AM and allows Ohio Farm Bureau to set the agenda on public policy discussions. Town Hall Ohio added four new stations to its network this year, which allows the show to reach nearly 90 percent of the state. The program is the highest rated show in the state capitol radio market during its time slot as measured by the Arbitron audience measurement service. Guests included Ohio State President E. Gordon Gee, Gov. Ted Strickland, Attorney General Richard Cordray, former U.S. Congressman Charlie Stehnolm, Ohio Senate President Bill Harris, Secretary of State Jennifer Brunner and Treasurer Kevin Boyce.
Our Ohio television began its fifth season in November: An average of 40,000 households per week watch the series, and 168 people from 38 counties were featured in the series in 2009. The 26 programs contained 49 unique segments with most profiling farm families or agricultural topics of interest to Ohioans.
The Our Ohio Web site has continued to see its usage grow each year since its launch in 2005. The site had 234,805 unique visitors compared to 173,669 last year. Sharing functions were added to the site this year, making it easier for visitors to share the information from the Web site on their Facebook and Twitter accounts.
Our Ohio advertising, including print, radio, TV, exhibits and events, is an ongoing part of the Our Ohio consumer education campaign. Print advertisements promote Farm Bureau members and their stories under the theme: “True Stories. Real People. Down to Earth.” The full-page magazine ads appear year-round in regional magazines for a total of more than 1.9 million impressions.