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2010 Buckeye Shepherds Symposium to Focus on Marketing

Published Oct. 13, 2010 | Discuss this article on Facebook
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“Marketing for a Profitable Sheep Farm” will be the focus of the 2010 Buckeye Shepherd’s Symposium held Dec. 11 at Ohio State University’s Agricultural Technical Institute (ATI) in Wooster.

A variety of speakers/presenters are slated to cover six primary marketing tracts including topics on Feeder Lamb Production and Marketing, Ethnic Population Marketing, 4-H and FFA Club Lamb Marketing, Specialty and Direct Marketing, Purebred Breeding Sheep Marketing, and Value-Added Marketing.

Included is keynote speaker and University of Maryland Sheep and Goat Specialist Susan Schoenian, who will discuss the various marketing opportunities of the sheep industry.

Hands-on social media training opportunity

Attendees will also have the opportunity to catch up with current online promotion and marketing techniques through a hands-on social media training offered by Ohio Farm Bureau Federation Communications Specialist Dan Toland. This session on Facebook, Twitter and blogging topics is limited to approximately 24 people, and requires pre-registration when turning in the symposium registration form.

“The diverse speakers and topics will make this symposium unique,” said Roger High, executive director of the Ohio Sheep Improvement Association (OSIA). “The 2010 Buckeye Shepherd’s Symposium may be the only time (attendees) will have a chance to see these speakers and topics discussed in one setting.”

An annual event

Election of a new OSIA officer team and other important items will be discussed during the OSIA Annual Meeting, which will be held prior to the symposium on Saturday, Dec. 11.

In addition, the annual tradeshow and silent auction to raise funds for the Ralph Grimshaw Memorial Scholarship Fund will also be held during the symposium.

Registration information

OSIA members will receive symposium registration packets in early November, and are encouraged to pass along the information to other local sheep producers.

For more information about the Buckeye Shepherd’s Symposium, contact Roger A. High at 614-246-8299 or email rhigh@ofbf.org. Detailed information about the 2010 Buckeye Shepherd’s Symposium will be found at www.ohiosheep.org as the event nears.

View the attached 2010 Buckeye Shepherds Symposium flyer



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