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National Agriculture Day
"Sea to shining sea, America's landscapes are as diverse as its people. Land throughout the United States has many different purposes. It is used for schools, city skyscrapers, national parks, grazing cattle, growing crops and its rivers for fishing, dams and transporting cargo. The 2002 National Agriculture Day program celebrates America's diversity of landscapes and how agriculture sows them together and brings harmony to our great land." – from the National Agriculture Day Web site.

National Agriculture week is March 17 to 24, with Ag Day falling on March 20, the first day of spring. County Farm Bureaus interested in purchasing Ag Day posters may call 913-491-1895 or for more information, go to www.agday.org.

Every Day is Earth Day to a Farmer
You will begin to see OFBF's "Every Day is Earth Day to a Farmer" campaign popping up around the state on city buses, billboards and in an ad that appears in Farm Bureau's Our Ohio magazine and Ohio magazine. The campaign coincides with Earth Day April 22 and also with spring planting when farmers are more visible in their communities.

"Earth Day is a great opportunity for Farm Bureau volunteers to tap into an already popular event," said Pat Petzel, OFBF director of promotion and education. "With the high visibility of the billboards and other advertisements, anything we can do locally to reinforce the Earth Day message makes it that much stronger."

Farm Bureau, Ohio State Partner for TV
Franklin County Farm Bureau and OFBF are sponsoring a new marketing initiative with Ohio State University and the Columbus NBC TV affiliate to produce 60-second vignettes called "On the Road with Tom McNutt." The segments will feature information about the affordability of food and will feature Jac Dill, a farmer from Franklin County. The vignettes are part of an ongoing effort to educate consumers about agriculture and began airing this month. Host Tom McNutt is a retired OSU Extension agent who has built a large following in central Ohio for his lawn and garden programs.

"The timing is excellent because of Channel 4's coverage of the Olympics," said OFBF Metropolitan Program Specialist Melissa Jacobs. Plans are under way to feature a story about food affordability during the evening news and also to participate in a "Call-4" segment where viewers may call the station and ask experts their questions. Jacobs said subject matter for the call-in segment may be related to biotechnology and the impact it has on consumers and the products they purchase.