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New ads appearing
"Choose the food less traveled" is this summer’s ad campaign promoting Ohio grown products. The full-page magazine ads will be appearing in July issues of Ohio Magazine, Cleveland Magazine, Country Living and Ladies’ Home Journal (Ohio editions). The message of the ads is to remind consumers that by purchasing fresh, Ohio grown products, they are getting both a quality product and contributing to their local economies.

Enhanced video on Our Ohio.org
The video section of the OurOhio.org home page has been enhanced with a new video player, and a new video section has been added to the Web site. Visit the television section of the site, then click "watch videos." There are three television show segments posted there; more segments will be added over the summer.

Programming update
County Farm Bureau leaders have been given an update on where the organization stands with building the Our Ohio brand, summarizing what has taken place in the first eight months of the brand launch effort. The goal is to build awareness of Our Ohio through the Our Ohio magazine, Our Ohio television series and Our Ohio Web site by measuring frequency of impressions, according to Kurt Ely, OFBF vice president of Information, Education and Community Service. Statistics show the magazine is reaching a total readership of 405,000. The television series is projected to be viewed by 1.1 million people during its first year, and the Web site is attracting 8,500 unique visitors each month.

Our Ohio is brought to you by Ohio Farm Bureau Federation and Nationwide Insurance.