Buckeye Farm NewsNationwide Agribusiness’ new On Your Farm Agency Certified Program helps assure that agents representing Nationwide Insurance achieve these skill levels. The program focuses on how to determine customers’ real needs and how to identify the right insurance coverages to protect against each individual farmer’s specific risks and exposures. The program reinforces the unique challenges of agriculture, enhances farm insurance policy knowledge, provides a solid understanding of basic risk assessment analysis and develops related computer systems proficiency.Nationwide Agribusiness recently began offering the On Your Farm Agency Certified Program to Nationwide agents. It provides agents with a series of computer-based training modules that cover subjects from Nationwide’s agricultural heritage through new farm coverages.The majority of the training focuses on Nationwide Agribusiness and its 100-years of service to agriculture. (Nationwide acquired the company in 1982.) It features a foundation in risk identification and management techniques, as well as a thorough review of farm policy coverages. It features Nationwide Agribusiness’ AgriChoice farm policy. AgriChoice includes coverage advantages that distinguish it from other companies’ standard personal and commercial policies.Face-to-face training then takes agents through the farm sales process, reinforcing an agent’s skills at identifying and analyzing hazards, preparing risk assessments, determining coverages that align with customers’ needs, reviewing insurance-to-value concepts and establishing a series of key questions to ensure that the customer’s insurance needs are met.Nationwide Agribusiness has had a positive response to the new program from agents across the country. “Agents are excited about the opportunity to become specialists at providing high quality farm protection,” said Jerry Hillard, director at Nationwide Agribusiness.Agents who successfully complete the program will be recognized for their On Your Farm certified agency. The designation helps farmers identify agents who have a commitment to being skilled at farm agencies. Farmers can depend from a certified agency to understand their farming operation and to provide a risk assessment of their farm to help reduce expenses. Certified farm agents can also help educate farmers about their risk exposures and match the correct coverage to meet their needs, while providing professional service.Since 1926, Ohio Farm Bureau has sponsored and endorsed Nationwide’s family of companies and Nationwide Agribusiness. For more information about farm insurance, contact a local Nationwide agent, or visit www.nationwide.com/ofbf.