COLUMBUS, Ohio (OFBF) – Ohio Farm Bureau Federation (OFBF), Ohio’s largest general farm organization, has named Patricia Petzel vice president of communications.
Petzel will lead OFBF’s consumer communications, corporate communications and membership marketing programs. OFBF produces or sponsors numerous media products including the Our Ohio television series, magazine, Web site and e-newsletter; Buckeye Farm News newspaper, Town Hall Ohio radio, the ofbf.org Web site and social media channels via Facebook, Twitter and YouTube. Her department also is responsible for media relations and engagement of volunteers through the county Communications Action Teams. The company’s membership marketing efforts offer valuable experiences, products and services to farmers and consumers.
Petzel joined Ohio Farm Bureau in 1992 as a communications specialist, became director of consumer communications in 2001, and was promoted to senior director in 2006. She developed the Our Ohio program as Ohio Farm Bureau’s consumer outreach brand and managed its public relations and media campaign designed to raise awareness of Ohio agriculture. Petzel has a bachelor’s degree in agriculture communication from Ohio State University and a master’s degree in communication from Ohio University’s E.W. Scripps School of Journalism. Petzel is originally from Ross County but currently resides in Columbus.
“Pat is an exceptional communicator with a great deal of experience with the important work we do at Ohio Farm Bureau,” said OFBF Executive Vice President Jack Fisher. “She’ll be an outstanding leader for our communications effort and will be a tremendous asset for Farm Bureau members and Ohio agriculture.”
Ohio Farm Bureau is a 234,000-member organization working on legislation, regulations and issues affecting agriculture, rural areas and Ohio citizens in general. Members include farmers, food and wine enthusiasts, gardeners, animal lovers and anyone who enjoys rural Ohio. For more information, or to join, visit www.ofbf.org.