OFBF, Velvet partner to find new ice cream flavor

Buckeye Farm News

A few scoops of ice cream have always been a great way to cool off on a hot summer day. This summer, Ohioans have the opportunity to help develop a flavor of ice cream that they’ll be able to enjoy year-round in the Ohio Farm Bureau and Velvet Ice Cream flavor contest.

Participants, age 9 and older, are invited to suggest a new ice cream flavor that uses at least one locally-grown Ohio product and provide an essay of up to 75 words describing their inspiration for the new flavor. The essay should include the idea for a new flavor, the importance of using local products and why the entrant should have a seat on the Velvet Ice Cream Tasting Panel.

“There are a lot of great agricultural goods produced in Ohio that we all enjoy every day,” said Janet Cassidy, Ohio Farm Bureau senior director of marketing communications. “Velvet Ice Cream is a family-owned Ohio business that patronizes local producers, making it a perfect partner for Ohio Farm Bureau and this contest.”

Entries will be accepted from May 1 to Aug. 31, after which a Velvet Ice Cream and Ohio Farm Bureau panel will select the winning flavor, to be featured on store shelves in early 2011.

The grand-prize winner will receive a year’s supply of Velvet Ice Cream, a tour of the Velvet Ice Cream factory in Utica, Ohio, a one-year Farm Bureau membership and may also be featured on the new ice cream container along with an Ohio Farm Bureau logo. Two runners-up will also receive a year’s supply of Velvet Ice Cream.

To create an entry in the Ohio Farm Bureau and Velvet Ice Cream flavor contest, visit www.tinyurl.com/IceCreamContest. Entries may also be mailed to: Velvet Ohio Farm Bureau Ice Cream Flavor Contest, Velvet Ice Cream Company, P.O. Box 588, Utica, Ohio 43080.

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