Nationwide News — Driving while distracted

Buckeye Farm News

U.S. drivers say they are seeing first-hand the danger of driving while distracted (DWD). A new public opinion poll conducted in June by Harris Interactive for Nationwide Mutual Insurance Company shows nearly four out of 10 drivers say they have been hit or nearly hit by a driver who is distracted by their cell phone.

The survey of 1,004 adults confirms that Americans’ increasing use of smart phone applications is creating new distractions behind the wheel in addition to talking on the phone and texting while driving. In a previous DWD survey conducted for Nationwide by Harris Interactive in April, 2010, more than one in four admit to using those apps while driving.

“The number of Americans who multi-task by using a mobile application while driving becomes more troubling as the market for feature phones and applications steadily grows,” said Bill Windsor, Nationwide’s associate vice president for Consumer Safety. “This summer alone, a multitude of new generation cell phones – including the new iPhone – will hit the market offering more features to multi-task on the go.”

“Many of the 500 million Facebook users have an app on their phone so they can read and post messages when they’re away from their computer,” Windsor added. “Social networking has become an obsession for many people, but it’s critical that people not try to do it while driving. No post or tweet is so important it’s worth losing your life over.”

Technological distractions while driving are not just cell phone related. More vehicles have built-in technology – including DVD player or video monitor, music search, capability to make phone calls, GPS and Internet access.

Of those who have these devices in their car, 82 percent use the music search feature, 85 percent use the DVD/video monitor, 91 percent use GPS and 68 percent use the phone capability.

“As car makers continue to provide in-car technologies – including video, TV and Internet – a good percentage of Americans are going to misuse these devices,” Windsor said. “Americans can’t seem to resist the temptation of using new technology while they’re driving. Whether it is the latest smart phone or new in-car technology, many drivers seem more concerned about these toys than focusing on the road.”

Most frequent distractions while driving

  • GPS
  • Email
  • Internet search
  • Social networking
  • DVD/video monitor
  • Music search
  • Phone calls


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