The explosion of talk about food — some based on fact, some based on fiction — is transforming the marketplace and shaping opinions about those who produce food. Whether they like it or not, in addition to farming, farmers now have another role: communicating and connecting with, as well listening to, consumers. It’s a role that the U.S. Farmers and Ranchers Alliance (USFRA) and OFBF would like to help farmers evolve into and embrace.
Engaging in conversation about food production will help farmers understand what consumers want to know and help consumers learn more about how food is produced from the people who actually produce it.
In the end, we all have an interest in food. Friends and family are ranked the highest as a reliable source of information for food system issues. Are you prepared to be their go-to-person?
OFBF will be hosting three regional training sessions that will help Farm Bureau members learn how to engage and focus on how to have a productive conversation that builds trust in food, farming and agriculture. The training sessions will also help members learn how to respond to questions about food system issues that consumers are asking and farmers need to answer.
Each training session will begin with light snacks, refreshments and registration at 6:30 p.m. All training sessions will begin at 7:00 p.m. and adjourn at 9:00 p.m.
There is no registration fee to attend. However, advance reservations are required.
MARCH 6 | HartvilleMaize Valley Market & Winery6193 Edison St.RSVPs due: February 27
MARCH 13 | TiffinPioneer Mill255 Riverside Dr.RSVPs due: March 3
MARCH 20 | WilmingtonMcCoy’s Party Barn1130 Gurneyville Rd.RSVPs due: March 13
For more information about the training sessions, contact David White at (614) 246-8261 or email@example.com. To RSVP to attend and participate in a training session, contact Wanda Campbell at 614-246-8271 or firstname.lastname@example.org.