While the mutual company continues to be productive, Rasmussen said Nationwide also is evolving to meet its customers’ needs.
“At some point you need to say ‘We need to be something different and something new,’” he said.
Nationwide has expanded its focus on financial services and combined its 15 separate brands into one, positioning the company to be more effective in serving members in all 50 states. As part of the branding effort, Nationwidelaunched an updated logo featuring the Nationwide “N” and eagle.
Rasmussen compared the way Nationwide operates to a cooperative, saying the company stands for “member advantage.”
“In the end, your company is becoming a better, bigger company,” he said.