John C. "Jack" Fisher

Turning a page

For 96 years, Farm Bureau members have accomplished big things by using their publications as a tool to find common ground and spur action. Along with this issue of Our Ohio, we’re introducing most of you to another opportunity to discover and act on shared interests. Welcome to the pages of Buckeye Farm News.

Buckeye Farm News isn’t new to farmers, who have received Our Ohio’s sister publication since both were launched in 2001. But why, now, would we offer a “farm” magazine to everyone? Because we’ve learned that some of you, perhaps many, are keenly interested in the same issues that farmers are focused on.

We invest a lot of time asking members what they care about. In recent months we’ve surveyed thousands of Our Ohio readers and have learned their concerns are broad and diverse: jobs and the economy; issues centered on property ownership; energy; taxes; wise use of land and water; health care; food safety and affordability; immigration; education; responsive government; crime and many more. Not coincidentally, these are challenges that farmers are tackling every day.

But they are not exclusively farm issues. By offering you Buckeye Farm News we want to shed some light on the extensive efforts farmers are devoting to managing these risks. And perhaps motivate you to join the cause.

While we’re sampling Buckeye Farm News for everyone, new readers will need to tell us to keep sending it. Details are in the letter packaged with the magazines. Farmers—you don’t need to do anything. You’ll continue to get both. (Be sure to let me know how you like Buckeye Farm News’ new magazine format compared to the previous tabloid.) Our Ohio readers—the letter explains how to keep getting Buckeye Farm News.

I’m excited to see the choice you make. I won’t be surprised if circulation of Buckeye Farm News jumps. It already reaches 80 percent of the farmers in Ohio, elected officials, educators, business leaders and select media. But now, by offering it to all our members, its content will be exposed to an audience who previously didn’t even know it existed, and many who will have a natural connection to its content. I’m thinking of the thousands of Ohioans whose jobs are directly connected to farmers, small acreage landowners, local community leaders looking for allies and average citizens who appreciate Farm Bureau’s reasoned, civil, effective approach to government.

I hope you’ll continue to enjoy Our Ohio and come to appreciate Buckeye Farm News. By sending you both, we hope to help you engage with Farm Bureau on your terms. Whether your interests are in the culture of food and farming, the activities necessary to preserve that culture, or both, our intent is to provide stories and insights meaningful to you. 

John C. (Jack) Fisher
Ohio Farm Bureau executive vice president