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Media campaign highlights farmers’ efforts to improve water quality

“We are serious about identifying and implementing short-term and long-term actions on our farms to ensure both healthy water and sustainable food production.”

This quote from Ohio Farm Bureau President Steve Hirsch was part of a media campaign that highlighted OFBF members’ extensive efforts to improve and protect the state’s waterways.

Full page color ads appeared in The Columbus Dispatch and Toledo Blade and radio ads were heard in the Toledo and central Ohio areas and also ran on Town Hall Ohio affiliate stations throughout the state. A media teleconference featuring Ohio Farm Bureau and Ohio State University leaders was held, and Farm Bureau’s water quality message was promoted through social media outlets such as Facebook and the Buckeye Farm eNews and by county Farm Bureaus.

In an Our Ohio column, OFBF Executive Vice President Jack Fisher called on other groups to follow farmers’ lead and take action to clean up Ohio’s water resources. A four-page Water Quality Status Report insert also was included in the mailing of Buckeye Farm News and Our Ohio magazine.

Throughout the year, Buckeye Farm News will continue to highlight how farmers are working to protect Ohio’s water resources.

OFBF’s most recent actions to protect water:

•Helped thousands of farmers obtain advanced education and state certification on best farming practices.

•Supported new state laws to make farming even more environmentally friendly.

•Funded research to better understand water quality problems and solutions.

•Led the creation of Healthy Water Ohio, a broad coalition of groups working on comprehensive solutions to complex water issues.

 

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Lynn Snyder 

Lynn Snyder is senior director of communications for Ohio Farm Bureau.