Using storytelling in conversations with consumers – AgriPOWER Class VII blog

by Sara Campbell of Ripley, AgriPOWER Class VII participant

Nested into the woods of a ritzy neighborhood in Cincinnati sits Turner Farms, where consumers can go to experience farm life. Our AgriPOWER class was invited to tour Turner Farms as part of our second session and see firsthand how those removed from daily agriculture are exposed to it. Each week consumers have “chores” they complete ranging from weeding vegetable beds to feeding livestock in exchange for vegetables and meat.  Melinda, Megan, Mary and their team at Turner Farms are doing an excellent job teaching consumers where and how food is produced.

In addition to farm tours, we sharpened our communications skills to better communicate with consumers through blogs and group conversations. We practiced having dialogues on GMOs and using proper language to build trust. We learned the importance of feelings as opposed to facts using storytelling and experiences. Communicating authentically is a huge hurdle for agriculture today and it takes all of us to bridge this gap. We were challenged to have three conversations within the next three weeks with consumers removed from agriculture today, and I challenge you to do the same!

Apply for AgriPOWER Class VIII by April 15.

Read more from other AgriPOWER Class VII participant

Session 1 blogs

Vicky Shaw discussed her experience in the program’s first session learning about her strength and picking up public speaking tips.

Angela Shoemaker discussed her experience in the program’s first session and learning to step out of her comfort zone.

Session 2 blogs

Chris Kick blogged about interacting with the media and being an effective spokesperson.

Sara Campbell wrote about using storytelling in conversations with consumers and visiting Turner Farms.

Session 3 blogs

Josh Henderson blogged about truly having a voice in Washington.

Libby Bender shared her experience meeting with the authors of the EPA’s WOTUS rule and meeting with her congressman.

Heidi White wrote about learning more about trade at the New Zealand Embassy.

Session 4 blogs

Lara Staples wrote about learning what state government and the people who run it are really like.

Stephanie Leis blogged about the speakers from session 4 and their connection to agriculture.

Jenny Meyer discussed inspiration to share her story more.

Session 5 blogs

Jeff Adams blogged about learning more about tax law and CAUV.

Shelly Detwiler wrote about local government, school funding and oil and gas production.

Session 6 blogs

Matt Schlegel wrote about some of the  peanut and cotton harvesting equipment the class saw on their trip to South Carolina.

Steven Ruggles shared what he learned about vegetable farming in South Carolina and the similarities and difference between vegetable farming and grain farming.

Jami Willard of Columbus wrote about the whirlwind tour of South Carolina’s agriculture that Class VII experienced.

Session 7 blogs

Elaine Beekman of Wellington blogged about this final session not being the end of the learning from AgriPOWER.

Kayla Jones of Newark wrote about volunteering at Highland Youth Garden during the final session.

Mandy Way of Chillicothe blogged about her experience in AgriPOWER reviving her passion for agriculture.


Meet other Class VII graduates.


AgriPOWER is an elite training program designed to help participants become community leaders and advocates for agriculture.