AgriPOWER Institute Class VII met for its second session which focused on social media, blogging, media relations and connecting with consumers. They also toured Consolidated Grain and Barge, Motz Turf Farm and Turner Farms. Two class members, Sara Campbell and Chris Kick, blogged about the experience. Excerpts and links to their full blogs are below.
Chris Kick blogged about interacting with the media and being an effective spokesperson.
“There is much to learn and practice, whether you work in the communications field, as I do, or whether you’re just getting started. This session helped to show that nobody is complete, and we can all improve our communication skills with time and practice.”
Sara Campbell wrote about using storytelling in conversations with consumers, and visiting Turner Farms.
“Communicating authentically is a huge hurdle for agriculture today and it takes all of us to bridge this gap. We were challenged to have three conversations within the next three weeks with consumers removed from agriculture today, and I challenge you to do the same!”
Session 1 blogs
Vicky Shaw discussed her experience in the program’s first session learning about her strength and picking up public speaking tips.
Angela Shoemaker discussed her experience in the program’s first session and learning to step out of her comfort zone.
Meet other Class VII participants here.
AgriPOWER is an elite training program designed to help participants become community leaders and advocates for agriculture.