As consumer interest in food system transparency increases, The Center for Food Integrity (CFI) is on a mission to better define the term for farmers and food companies, retailers and restaurants, knowing transparency means different things to different people.
CFI launched The National Food Transparency Project late last year, beginning with consumer focus groups and following with extensive consumer research in 2015 to zero in on the information consumers most want about products, policies and practices in each segment of the food chain.
Now, CFI is inviting consumers to weigh in directly by logging on to The Transparency Project website and sharing with CFI what information will meet their desires for greater transparency in the food system. Responses will be tabulated and included in the key learnings at the 2015 CFI Food Integrity Summit, Nov. 17-18 in New Orleans, where results of The National Food Transparency Project will be unveiled.
Transparency is a key component of building consumer trust, as demonstrated by CFI’s groundbreaking research-based consumer trust model. CFI’s 2013 research went further by identifying the principles of transparency. This past research lays the foundation for the 2015 work, which includes a guidebook of best practices to achieving greater transparency.
The National Food Transparency Project demonstrates the desire of CFI members, which includes farmers and ranchers, food processors, restaurants, retailers and food companies, to satisfy consumers’ hunger for more information in a thoughtful, meaningful manner.
The Center for Food Integrity is a not-for-profit organization established to build consumer trust and confidence in today’s food system. Our members, who represent every segment of the food system, are committed to providing accurate information and addressing important issues among all food system stakeholders. The Center does not lobby or advocate for individual food companies or brands.