GMOs, antibiotics and sustainability — all three hot button topics for mommy bloggers everywhere! You don’t need to have a PhD to know that research is showing people are interested in where their food comes from. We live in a first world society that has the money and time to worry about such issues. Travel to South Africa where with every meal you are lucky to get a piece of “protein” that, as my husband describes it, is equivalent to meat off chicken bones we throw away at BW3s, and you will see that we live in a very privileged country.
With success however comes controversy. There are a vocal minority in the United States who don’t have to worry about food on their table every night, and they are leading a food revolution that we in agriculture cannot ignore. These are the people leading the discussion online and leading the discussion at the polls. If we do not want to be forced to revert to the farming technology of our grandparents, we need to step up and be our own vocal minority and change the direction of these conversations.
If you are a loyal follower of the Growing Our Generation eletter, then you know advocating and telling your story online has been a hot topic for many editors, but as a communication educator and researcher I would be remiss if I didn’t add my two cents. As you work to tell your story and become the voice that leads agriculture and educates consumers, I hope these tips help you out. We must open our barn doors to consumers and share with them if we expect them to understand.
For the longest time we in agriculture have been afraid to let them into our world, but it is time we do that online and in the press. Take a look at these great tips from American Farm Bureau.
SUBSCRIBE to receive the biweekly eletter with a different featured editor to meet each issue.