Mercer, a 43-year Ford employee who is general manager of the dealership, decided after talking with Organization Director Betsy Anderson that being actively engaged in Farm Bureau was going to work out as a “win-win for everybody” as Ohio embarks on a new partnership and discount with the automotive giant.
“If Ford’s offering it, we want to be a part of it and do our fair share. I wanted all our salespeople to be members,” Mercer said, noting that building the relationship between Farm Bureau and Ford was a priority, but it doesn’t stop there.
Anderson said when she stopped by the dealership to finalize their group membership, she and Mercer started talking about a Veterans Salute coming up in the county on Nov. 10.
“We were discussing their Ford veterans discount, which can be combined with our Farm Bureau discount,” Anderson said. “Belmont County Farm Bureau has a Veterans Salute where they partner with our local KFC/A&W to provide a free meal to our veterans on Nov. 10 from 11-6.”
Anderson told Mercer about the event and within 24 hours she got a call from him asking if Farm Bureau would be agreeable to a live remote broadcast on site from 11 a.m. to 1 p.m. that day on WBNV radio. The county Farm Bureau agreed right away.
“(The dealership) is paying for a live radio remote and they will have a vehicle on display as well as interviews that will be done with us at the event,” she said.
It’s all part of that community “win-win” Mercer was referencing.
“I thought it was a good thing they were doing for the vets,” he said, “It helps promote Ford’s veterans discount, Farm Bureau and KFC. It supports everybody.”