bkfstonfarm-img_1859

Membership campaign rolls into final phase as kickoffs begin

County Farm Bureau membership coordinators and volunteers are entering into the critical homestretch of the 2018 membership campaign with a momentum that has been building all year.

And the membership team is asking each Farm Bureau member to help.

“We could use your help having conversations with friends, neighbors and coworkers about why you believe in Farm Bureau,” said OFBF Senior Director of Membership Paul Lyons. “I hope you will contact your county to find out how you can ‘step up for membership’ and become a part of your county membership campaign.”

Across the state, membership benchmarks have met or exceeded expectations, aligning with the success of the 2017 campaign which saw an increase in active membership from 61,459 to 63,605.

“As we move into the volunteer campaign now through March 31, I am confident that our dedicated volunteer leaders across Ohio will continue to build on that success,” Lyons said.

Ohio Farm Bureau traditionally represents about 80 percent of the farmers in the state, continuing the organization’s status as Ohio’s largest and most inclusive farm and food organization.

Farm Bureau enhanced membership support in 2017 by investing even more in communities. More organization directors were hired to work directly with county Farm Bureaus. Each organization director supports a four-county area.

Under the direction of Lyons, a new membership team also took shape in 2017. Adam Carney was hired as director of membership sales. Carney provides sales training to organization directors, county office administrators, staff and volunteers; sales support for organization directors and county leaders for group and individual membership sales; and he manages prospect generation and the follow-up plan for them.

The team also includes Dan Rapp, senior director of membership retention and health benefits; Tim Hicks, business development field director; John Marihugh, director of member services, and Amanda Adelsberger, business operations specialist.

Visit StepUpForMembership.org to learn more about how to become involved in this year’s campaign, including when your county membership kickoff will take place. The 2018 campaign ends March 31.

Following are achievements from the 2017 membership campaign:

  • 15 Murray Lincoln award winners (signing 50 or more new or winback members).
  • 62 Ambassador Club winners (signing 10 or more new or winback members).
  • 63 counties achieved at least an active member gain of 4 percent.\
  • 76 counties achieved active member gain.
  • 1,146 volunteers signed at least one member.
  • 5,787 new, winback and renewals were signed by volunteers.
  • 63 county membership coordinators qualified for the coordinators trip to the American Farm Bureau Federation’s annual convention in Nashville.

Caption: Visitors learn about crops in the field at the 2017 Franklin-Madison counties’ Breakfast on the Farm event last summer.

 

Kelli Milligan Stammen is director of publications for the Ohio Farm Bureau.