Montgomery County Farm Bureau financially supported Sarah Black to travel to Nicaragua.
I traveled to Nicaragua as a part of Ohio University’s Global Consulting Program. We worked with a company called Thrive who paired us with businesses that were on the brink of growth, but didn’t know which steps to take next. My team was composed of one other Ohio University student and two students from UAM University. My team was given a business called Mays Cereales, which is a company in Nicaragua who grows and sells cereal. The cereal has ingredients such as grain and rice that they grow themselves. We were able to travel out to the country where the business grows the rice and corn, and see the production that it goes through to get to the final product.
While I was in Nicaragua, my team also got to meet with the US Ambassador and she told us about their goals in Nicaragua which include democracy, safety and economy. Our program was helping the economy, by increasing the number of jobs within Nicaragua.
Below are some of the slides from my presentation that we worked on for Mays Cereales. As you can see, we helped them with consistent branding on all of their media platforms such as their website and Facebook page. We then created new packaging for their cereal. Another deliverable was a high-resolution logo.
I really enjoyed my trip to Nicaragua and being able to work in cross-cultural teams. Learning about their businesses and their agriculture was life changing. Thank you so much for supporting me in my trip to Nicaragua, the experience will forever be close to my heart!
A few facts:
Nicaragua is the poorest country in the Western Hemisphere. Most Nicaraguans live on less that $2 U.S. dollars daily. Cereal in Nicaragua is a grainy drink that you mix with water or milk.