Beef Quality Assurance does more than just help beef producers capture more value from their market cattle: BQA also reflects a positive public image and instills consumer confidence in the beef industry. When producers implement the best management practices of a BQA program, they assure their market steers, heifers, cows, and bulls are the best they can be. Today, the stakes are even higher because of increased public attention on animal welfare.
Beef Checkoff supported BQA programs bring it all together. While the BQA Manual provides a framework for program consistency, the states still determine the best programs for their producers.
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