March 7, 9am–3:30pmWhere
NorthPointe Conference Center 100 Green Meadows Drive South, Lewis Center, OH
Ohio Farm Bureau Federation’s Spokesperson Refresher Course continues to focus on how to have productive conversations thatbuild trust and confidence in food, farming and agriculture, we’re confident that you will find this year’sprogram very helpful in achieving this goal.
Discussion and training will focus around the following presentations:
“How Shared Values & Transparency Help Build Trust, Confidence & Integrity in Food, Farming & Agriculture” – Terry Fleck, executive director, Center for Food Integrity
How do we build trust and confidence in the contemporary food system among a public that is largely disinterested and uninformed, especially a food system that is not perceived as being consistent with the understanding or values of consumers or with the positive attributes historically assigned to farmers? Voices questioning current food system practices are increasing in number, volume and impact. What are the factors that drive trust? Did you know that shared values are four to five times more important in building trust than demonstrating competence?
“Bridging the Generational Divide” – John Torres, Director, Leadership Development, American Farm Bureau Federation
Can you recognize the difference between a traditional, baby boomer, Gen X and Gen Y? Who are they, what do they want, and what do they value? For the first time in American history, we have four generations to communicate with. Recognizing and understanding these important differences will go a long way as you listen, ask questions and engage them in conversation.
“Building Trust in the American Brand of Agriculture” – U. S. Farmers & Ranchers Alliance (USFRA)
There is no simple and single “silver bullet” message to rebuild trust in the food and ag industries. Yet we still need to gain the public’s permission (social license) to operate freely. How do we do that when trust is overshadowed by skepticism? How do we communicate in the post-trust level and talk the language of continuous improvement? What are the most important themes for improving trust?
Ready, Set, EASE! – Wilt PR
Lindsay Bowman and Melanie Wilt have an active afternoon in store for you. After a morning of principle and theory, it’s time to put your new skills to practice. Your leaders will prepare you for a field trip to Polaris, then put you right in the midst of thousands of suburban consumers and hundreds of opportunities to Engage, Acknowledge, Share and Earn Trust. You will be tasked with identifying places to engage, starting conversations, actively listening, sharing your experiences and earning trust with the public. When the group returns to the Conference Center, we will debrief and share our experienceswith one another before departing for home.
There is no registration fee required to attend/participate in the refresher course. However, reservations are required, and are due by Feb. 25. To make your reservation, contact Wanda Campbell, 614-246-8271 or email firstname.lastname@example.org