June 10, 10am–11:30amWhere
Live streamMap Unavailable What
Integrity in Food Marketing 2014
More and more, consumers want to know the story behind their food – from how it is raised or grown, how it is made in the plant or kitchen to how it is packaged. In fact, USFRA’s research tells us that nearly 60 percent of people feel it’s extremely important for grocery stores and restaurants to provide this information. While there isn’t one specific piece of information they are looking for, information in general – whether it is the farm where an apple was grown or insight into how an animal was treated – is demanded.
On June 10, join the U.S. Farmers & Ranchers Alliance as it resumes The Food Dialogues® series in Chicago, to take an in-depth look at how the food industry responds to the demand for information on the story behind their products.
The Food Dialogues: Chicago. Integrity in Food Marketing will explore how food professionals – from farmers, food manufacturers, retailers and marketers to foodservice executives – can share information on complex food-production issues while not confusing, misrepresenting or alarming consumers.
“USFRA succeeds in bringing communities together to have important conversations about how food is grown and raised and marketed in the U.S. today, whether they’re easy conversations or not,” said Randy Krotz, chief executive officer of USFRA. “The Food Dialogues: Chicago. Integrity in Food Marketing will be an important discussion for consumers and the entire food chain.”
Live stream the panel June 10.