April 30, 11am–12pmWhere
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The United States aquaculture industry is comprised mainly of small growers who face a variety of challenges in marketing their products. With the recent proliferation of certification programs, the marketplace has become confused. Are certification programs worth the additional costs? Do certification programs resonate with corporate buyers? What about consumers? How do certification programs measure up to U.S. regulatory standards for sustainability and food safety?
Although there is increasing interest in sourcing products locally, retail and foodservice buyers are concerned about projecting a sense of corporate responsibility, side-stepping controversy, and avoiding litigation while keeping prices low. Many of those buyers have resorted to certification programs. How can a small grower meet those challenges?
Please join us at this free National Aquaculture Association “Understanding Seafood Certification Programs” webinar to learn more about certification programs and how to position your products in the marketplace.
Date/Time: Tuesday, April 30 – 11am EST
Registration Link: https://naa.ilinc.com/register/tptscyy
Presenters: Dr. Carole Engle has M.S. and Ph.D degrees from Auburn University. She is currently Director of Aquaculture and Fisheries Center at the University of Arkansas, Pine Bluff. Carole is extremely well-respected as an authority in marketing farm-raised seafood products. She publishes and lectures extensively in the area of aquaculture economics and marketing. Linda ODierno has over 25 years of experience working with the fish and seafood industry and is currently the Outreach Specialist for the National Aquaculture Association. Prior to that, she served as Coordinator of Fish and Seafood Development for the New Jersey Department of Agriculture and was a Regional Seafood Specialist with New York Sea Grant.