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'Buy local' trend rises in popularity
Buying local is a fast moving trend across the United States, but no other industry has experienced the benefits of this recent movement more than agriculture. Within Ohio, countless roadside stands, farmers markets, wineries, garden centers and U-pick locations all face strong competition from larger operations, but they have a big advantage by providing some of the freshest fruits and vegetables around. The distance food travels, or simply, food miles, is almost irrelevant when buying local.
To explain more about the buy local movement, the monthly Northwest Ohio Ag-Business Breakfast Forum will host Janet Cassidy, senior director, marketing communications, Ohio Farm Bureau Federation (OFBF), Thursday, April 19 from 7:30 a.m. to 9 a.m. The program begins at 8 a.m. with informal networking prior, hosted by the Center for Innovative Food Technology (CIFT) at the Agricultural Incubator Foundation, north of Bowling Green, Ohio.
OFBF has some excellent tools to link consumers with local growers. Namely, their Buying Local Directory is used to link farmer members selling agricultural products and experiences to consumers. Directory participants can also participate in a coupon program as well as other consumer-focused events including tours, demonstrations, dining events, hands-on workshops, and much more.