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Ohio Farm Bureau Media Kit (2019)

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About Ohio Farm Bureau

Ohio Farm Bureau is a grassroots membership organization that works to support our state’s food and farm community. Founded in 1919 by a group of farmers, Farm Bureau has grown to include more than 143,980 farmers and consumers, organized in every county, who are passionate about preserving Ohio’s agricultural heritage.

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Our Audience has Agricultural Roots and Overwhelming Ohio Pride.

Our advertising options provide you an opportunity to reach thousands of Ohioans who farm, are interested in supporting local foods and represent Ohio’s top agricultural businesses.

Audience snapshot

  • Proportionate mix of men and women
  • Full-time and part-time farmers
  • Young and beginning farmers
  • Farmland owners
  • Farm and food business owners and employees
  • Non-farmers with a passion for supporting local businesses

Unique characteristics

  • Passion for preserving farming in Ohio
  • Pride and a sense of ownership in Farm Bureau and its communications
  • 92% are more likely to purchase a product that came from an Ohio farm

80%

of all Ohio farms

143,980+

Ohio Farm Bureau members

Getting Results for Advertising Business Partners

Our advertising partners place ads and offer discount opportunities to Ohio Farm Bureau members year after year because they continue to realize great profits and success.

Ohio Farm Bureau partners with several national brands to offer member discounts and consistently ranks in the top 10 in the nation for the amount of members redeeming discounts. In just one and a half years, because of Ohio Farm Bureau communications, more than 53,000 members have signed up for the Member Savings Advantage discount app that is free to Farm Bureau members.

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Our longest partner, Nationwide Insurance, has offered its products and services to Ohio Farm Bureau members since the company was founded as the Farm Bureau Mutual Auto Insurance Company in 1926.
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In August 2017, Ford invited Ohio Farm Bureau to become a $500 Bonus Cash program partner because of its high membership engagement.
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Ohio ranks 2nd nationally in Grainger sales to Farm Bureau members. In just one and a half years, because of Ohio Farm Bureau communications, more than 53,000 members have signed up for the Member Savings Advantage discount app that is free to Farm Bureau members.

“We have been advertising our books in Our Ohio since 2007 with success. Though every ad isn’t always a winner, the successes outnumber the failures. Our Ohio is a staple for us.”~ James DiCola, president James Direct, Inc.

Our advertising partners stick with us for many years. These businesses have been advertising in Our Ohio for 10 years or more.

  • Advanced Tech Aquatic
  • Buckeye Power (Ohio Electric Cooperatives)
  • Country Home Products
  • Freshwater Fish Farm
  • Hardy Manufacturing (Hardy Heaters)
  • Jones Fish
  • Medical Mutual of Ohio
  • Nationwide
  • Ohio State University – Farm Science Review
  • Ohio State Fair
  • Southern States
  • Walter’s Buildings
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Our Signature Media Product

Our Ohio Magazine

Our Ohio magazine features stories about how Ohio agriculture is woven into our lives, profiles of Ohioans who grow, process and sell agricultural products and examines issues important to members. Our Ohio includes food stories with delicious recipes and uplifting examples of how Farm Bureau members are making their communities better.

No Other Statewide Magazine Offers the Reach of Our Ohio.

143,980+

Subscribers

vs. Ohio magazine 52,424 subscribers*

Reaches Every Ohio County

vs. Ohio Home & Away magazine reaching 36 counties.**

Mailed to members 6 times per year

*Data gathered from Ohio Magazine.

**Data gathered from Ohio Home & Away circulation map.

Our Ohio Magazine

2019 Our Ohio Issue Closing Dates

Issue Date Space Reservation Date Art Due Date
Jan/Feb 2019 November 5 December 1
Mar/April 2019 January 5 February 1
May/June 2019 March 5 April 1
July/Aug 2019 May 5 June 1
Sept/Oct 2019 July 5 August 1
Nov/Dec 2019 September 5 October 1
Ad design rates are available upon request.

Display Advertising*

4-Color Cover

Ad Size 1X 3X 6X
Inside Front $4,220 $4,140 $4,030
Inside Back $4,070 $3,990 $3,880
Back Cover $4,370 $4,280 $4,160

Black & White

Ad Size 1X 3X 6X
Full Page $2,480 $2,420 $2,355
2/3 Page $1,825 $1,780 $1,730
1/2 Page $1,370 $1,350 $1,310
1/3 Page $920 $900 $865

4-Color

Ad Size 1X 3X 6X
Full Page $2,980 $2,905 $2,830
2/3 Page $2,190 $2,140 $2,080
1/2 Page $1,650 $1,620 $1,570
1/3 Page $1,110 $1,080 $1,040

Classified

Ad Size 1X 3X 6X
Per 1 column inch $100 $95 $90
Up to a maximum of 3 inches

2-Color

Ad Size 1X 3X 6X
Full Page $2,275 $2,665 $2,590
2/3 Page $2,010 $1,960 $1,905
1/2 Page $1,510 $1,485 $1,440
1/3 Page $1,015 $990 $955

Our Ohio Ad Sizes

Full Page

7.625 X 10.375
(no bleeds)

OR

8.375 X 11.125*
(full bleed)

2/3 Vertical

4.6875 X 9.875

1/2 Vertical

3.5 X 9.875

1/3 Vertical

2.25 X 9.875

1/2 Horizontal

7.125 X 4.625

1/3 Horizontal

4.6875 X 5

Classified Ad 2.25 X 1

All classified ads are 2.25″ by varying heights.

All dimensions listed width x height

*Full page ad with full bleed:

Please keep all live matter at least 1/4″ from trim.

Printing Process

Web offset, saddle stitched

Mechanical Requirements

Trim Size:

8.125″ x 10.875″

Bleed Size:

8.375″ x 11.125″

Placement

All ads must run in an upright position

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Electronic Requirements

High resolution Acrobat PDFs preferred.

Other acceptable applications: InDesign / Photoshop / llustrator CS5/CS6/CC. Fonts and images must be correctly packaged if sending something other than a PDF.

Files should be 300 dpi. Files should be Press Optimized, converted to CMYK (cyan, magenta, yellow and black) with all fonts embedded. A client-supplied contract proof is preferred. If one is not provided, we will run our standard in-house color laser proof for the printer at no charge. Our Ohio will be relieved of all responsibility for any form of compensation if a client-supplied contract proof is not provided before press time.

Spot Color Ads:

(Use of PMS inks) We do not support spot color printing for this publication. Therefore, 2- and 3-color ads must be produced in a CMYK equivalent.

Specifications:

All images must be included in the PDF or on the CD and are to be CMYK TIFF or EPS files and must be high resolution (300 dpi minimum). Include PostScript format fonts. Enclose all printer and screen fonts for each font used in the ad. If fonts are not provided, Our Ohio reserves the right to substitute the closest font available.

Acceptable media formats:

PDF documents may be sent via e-mail to [email protected]. Other files will be accepted on CD or via FTP sites such as WeTransfer.com or Dropbox.com. A color laser print must be included as client assumes responsibility if no proof is provided.

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Buckeye Farm News is delivered 6 times per year and is Ohio’s largest farm publication. Readers are members who farm or make a living in careers related to the food and agriculture sector.

 

63,325

circulation

Buckeye Farm News

2019 Buckeye Farm News Issue Closing Dates

Issue Date Space Reservation Date Art Due Date
February 2019 December 12 January 4
April 2019 February 13 March 1
June 2019 April 17 May 3
August 2019 June 19 July 5
October 2019 August 21 September 6
December 2019 October 16 November 1

Four Color Display Advertising*

Ad Size W x H (inches) 1x 2-3x 4-6x
Inside Front Cover 7.625 x 10.375 $4118 $4015 $3912
Full Page 7.625 x 10.375 $3294 $3191 $3088
2/3 V 4.6875 x 10 $2779 $2719 $2676
1/2 V 3.5 x 10 $2264 $2214 $2161
1/2 H 7.125 x 4.625 $2264 $2214 $2161
1/3 V 2.25 x 10 $1749 $1699 $1646
1/3 H 4.6875 x 5 $1749 $1699 $1646
1/4 H 7.125 x 2.25 $1234 $1184 $1131
1/6 V 2.25 x 5 $719 $695 $669
1/6 H 4.6875 x 2.375 $719 $695 $669
Mini Display-3″ 2.25 x 3 $463 $458 $453
Mini Display-2″ 2.25 x 2 $307 $303 $298
*Special position and insert pricing available upon request
Ad design rates are also available upon request

Buckeye Farm News Ad Sizes

Full Page

7.625 X 10.375

1/3 V

2.25″ X 10″

2/3 Vertical

4.6875″ X 10″

1/2 Vertical

3.5″ X 10″

1/6 Vertical 2.25″ x 5″

Mini display 2

Mini display 3

1/3 Horizontal 4.6875″ x 5″

1/6 Horizontal

4.6875″ X 2.375″

1/4 Horizontal

7.125″ X 2.25″

1/2 Horizontal

7.125″ X 4.625″

All dimensions listed width x height

Mini Display 2

2.25″ x 2″

(Actual aspect ratio)

Mini Display 3

2.25″ x 3″

(Actual aspect ratio)

Printing Process

Web offset, saddle stitched

Mechanical Requirements

Trim Size:

8.125″ x 10.875″

Bleed

Not available

Placement

All ads must run in an upright position

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Electronic Requirements

High resolution Acrobat PDFs preferred.

Other acceptable applications: InDesign / Photoshop / Illustrator CS5/CS6/CC. Fonts and images must be correctly packaged if sending something other than a PDF.

Files should be 300 dpi.

Files should be Press Optimized, converted to CMYK (cyan, magenta, yellow and black) with all fonts embedded. A client-supplied contract proof is preferred. If one is not provided, we will run our standard in-house color laser proof for the printer at no charge. Buckeye Farm News will be relieved of all responsibility for any form of compensation if a client-supplied contract proof is not provided before press time.

Spot Color Ads:

(Use of PMS inks) We do not support spot color printing for this publication. Therefore, 2- and 3-color ads must be produced in a CMYK equivalent.

Specifications:

All images must be included in the PDF or on the CD and are to be CMYK TIFF or EPS files and must be high resolution (300 dpi minimum). Include PostScript format fonts. Enclose all printer and screen fonts for each font used in the ad. If fonts are not provided, Buckeye Farm News reserves the right to substitute the closest font available.

Acceptable media formats:

PDF documents may be sent via e-mail to [email protected]. Other files will be accepted on CD or via FTP sites such as WeTransfer.com or Dropbox.com. A color laser print must be included as client assumes responsibility if no proof is provided.

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Town Hall Ohio radio

Airs weekly

This public affairs radio program airs on 610 WTVN and 11 other Ohio radio stations, reaching 74 Ohio counties and 13,000+ listeners in central Ohio alone. It is also available as a podcast. High profile guests from government, industry, academia and other arenas discuss timely topics relevant to all Ohioans.

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Town Hall Ohio Affiliates*

Station City Dial Day Time
WNCO Ashland 1340 AM Saturday 6 a.m.
WSRW Chillicothe 106.5 AM Saturday 7 a.m.
WTVN Columbus 610 AM Sunday 7 a.m.
WONW Defiance 1280 AM Saturday 11 a.m.
WFIN Findlay 1330 AM Sunday 6 a.m.
WMVO Mt. Vernon 93.7 FM Sunday 6 a.m.
WNDH Napoleon 103.1 FM Sunday 6 a.m.
WTUZ New Philadelphia 99.9 FM Sunday 7 a.m.
WLKR Norwalk 95.3 FM Sunday 6 a.m.
WLEC Sandusky 1450 AM Saturday 9 a.m.
WTTF Tiffin 1600 AM Saturday 9 a.m.
WHIZ Zanesville 1240 AM Saturday 6 a.m.

Town Hall Ohio Rates

WTVN Only

Length 1-13x 14-26x 27+
60 second spot $60 $56 $52
30 second spot $50 $46 $42

Additional Network Stations*

Length 1-13x 14-26x 27+
60 second spot $110 $103 $97
30 second spot $93 $86 $80
*Rates are for all stations except WTVN

Ad copy due Monday before airing.

Affiliate Additions

As additional stations begin carrying Town Hall Ohio, rates will be published.

Town Hall Ohio Covers the State

Town Hall Ohio Coverage Map
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Tell your story Advertorials

Tell Your Story in a Compelling Way

People remember stories and stories help sell. Our Ohio offers the opportunity to tell the personal story of your product or service through an advertorial. Adding a limited-time coupon or offer as part of your advertorial helps track the success of your ad and realize your return on investment. An advertorial placement will significantly increase the potential to grow your customer base and gain new customers.

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Advertorial Options

Print: Full page (375 words) or half page advertorials (200 words)
Full-page advertiser-submitted advertorial $2,980
Half-page advertiser-submitted advertorial $1,650
Reference Our Ohio magazine issue closing dates for ad copy deadlines.
Digital
Online-only advertorial + social media promo $1,490
*includes up to 375 words and one share of the article through Our Ohio’s Facebook page.
Multiple discounts available
Reference OFBF.org ad copy deadlines for online-only advertorials.

Advertorial Submission Guidelines

Headline- (6 words max)
Sub-Head- (15 words max)
Body- (375 words max)
Logo and up to two additional high-resolution images (full page)
Company name
Address, Phone, Email
Website

Please submit your advertorial text as a Word or Google document. You may include an additional 40 words of text for a special offer. Images must be submitted as a jpeg file and be at least 300 dpi for print placements and 72 dpi for digital. Client is responsible for providing all text and images.

Digital Advertising

In the last year, ofbf.org received 442,713 visitors and more than 1.4 million page views, over a total of 648,561 sessions. Average pages per session is 2.17.

ofbf.org

Ohio Farm Bureau Federation’s website at ofbf.org features a user friendly interface across desktop and mobile devices.

The OFBF.org website is the hub for all Ohio Farm Bureau communications and offers a variety of topical advertising options, including
banner, sidebar ads and industry specific story placements.

The site uses mobile responsive design and also features a site within the site for each County Farm Bureau.

OFBF.ORG 54,053 average sessions per month
Specifications and costs
1074 pixels by 1074 pixels $100 per week
1074 pixels by 604 pixels $60 per week
JPEG file format
Files must be in RGB at 72 dpi.
Ad copy due one week before the Monday posting date. Please submit with ad weblink.
1074 pixelsx604 pixels
1074 pixelsx1074 pixels

1074 x 1074 Sample

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Buckeye Farm eNews

Buckeye Farm eNews is delivered to more than 29,263 email inboxes of farmers and ag professionals 26 times each year. Each e-newsletter is opened by an above-industry average of 25-30 percent of recipients. Every other Friday, the e-newsletter provides insights on the organization’s priority issues, need-to-know agriculture information and details about upcoming Farm Bureau events.

29K+

circulation

26 Issues Per Year

Specifications and cost:
Ad size 560 pixels by 100 pixels $230 per issue
JPEG file format
Files must be in RGB at 72 dpi.
Ad copy due the Friday before the issue date. Please submit with ad weblink.

560 pixels x 100 pixels sample

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Our Ohio e-News

The monthly Our Ohio e-newsletter provides primarily consumer outreach to better connect farmers to their customers. Our Ohio provides consumers with insights into the Ohio agricultural community. The Our Ohio e-newsletter is split into member and nonmember versions. The average open rate is 26.6 percent.

59K+

circulation

12 Issues Per Year

Specifications and cost:
Ad size 560 pixels by 100 pixels $500 per issue
JPEG file format
Files must be in RGB at 72 dpi.
Ad copy due the Wednesday before the issue date. Please submit with ad weblink.

560 pixels x 100 pixels sample

Centennial

Ohio Farm Bureau Centennial Celebration Ad Packages

Ohio Farm Bureau will turn 100 years old in 2019 and we have 100+ reasons to celebrate our legacy and future Together, with Farmers! Show your pride in Ohio agriculture and become a significant part of the year-long celebration by purchasing one of the following packages.

  Centennial Supporter
Budget friendly
Centennial Party Pack
Great value
Centennial Blue Ribbon
Great exposure
Centennial Inner Circle
Get it all!
Our Ohio magazine ad 1/3 page color ad in Jan/Feb 2019 issue 1/3 page color ad in three (3) issues 1/2 page color ad in all 2019 issues Full-page color ad in all 2019 issues
Annual Meeting program ads
DEADLINE: Nov. 1, 2018
N/A 1/4 page program ad 1/2 page program ad Full-page ad + on-screen sponsor recognition
OFBF.org web ad N/A N/A Small web ad for 4 weeks Large web ad for 8 weeks
Ohio Farm Bureau Facebook ad N/A 1 OFBF Facebook mention 1 custom post to promote your business 1 sponsored post to promote your business ($25 spend)
Commemorative Items OFBF commemorative book 1 Centennial t-shirt, OFBF commemorative book 2 Centennial t-shirts, OFBF commemorative book, Limited-edition 6-pack Centennial beer Premium Basket with: 4 Centennial t-shirts, OFBF commemorative book, Limited-edition 12-pack Centennial beer & 2 bottles of Centennial wine.
Total Investment $1,110 $3,490 $10,210 $18,905

Annual Meeting Program Size Specifications

7″ X 10″, 22-page
program
(2017 program)
Full page ad with bleeds7″
x 10″ with .25″ bleed
Live area for text is 6″ x 9.25″
Full page ad no bleeds6″
x 9.25″
Half page ad with bleeds7″
x 4.875″ with .25″ bleed
Live area for text is 6″ x 4.5″
Half page ad no bleeds6″
x 4.5″
Quarter page ad – no bleed only for this size ad2.875″
x 4.5″

Choose from pre-made commemorative ad templates or submit your own ad! Here are some examples.

Contact

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Kristin Flowers

Ad Sales Representative

614-323-9320

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Trish Cunningham Levering

Ad Sales Representative

740-815-2401

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Kirsten Marihugh

Ad Sales Representative

614-354-3876

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Disclaimer

Ohio Farm Bureau reserves the right to reject or cancel advertising at any time the publisher deems it is unacceptable, either because of objectionable material, artwork or inferior quality or inconsistency with the publication’s general editorial and advertising policies. Until an ad has been accepted by Ohio Farm Bureau for publication, by printing the ad, there is no obligation to run such an ad and therefore Ohio Farm Bureau has no liability if the ad does not appear.

Ohio Farm Bureau shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by Ohio Farm Bureau is contained if such failure is due to acts of God, strikes, or accidents or other circumstances beyond publishers control.

The advertiser and the agency, jointly and severally, will indemnify and hold harmless the publication, its officers, agents and employees against expenses (including legal fees) and losses resulting from the publication of the contents of the advertisement, including without limitation, claims or suits for libel, violation of rights of privacy, copyright infringement or plagiarism.

Past Due

A carrying charge of 2 percent per month will be imposed on all advertising invoices not paid within 30 days of due date.

Cancellations

Neither the advertiser nor the advertising agency may cancel after the space reservation date. Cancellations must be in writing and are not considered accepted until confirmed in writing by the publisher.

*Multiple run discounts are based on written confirmation of intention to run ads. Frequency discounts will be recalculated for advertiser
cancellations.

Commission and Discounts

Farm Bureau Member: A discount of 15 percent will be allowed to members of Ohio Farm Bureau Federation. Agencies: A standard commission of 15 percent will be allowed to recognized advertising agencies. No multiple commissions or discounts will be allowed. No cash discounts.

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280 N. High St., 6th Floor
Columbus, OH 43215
[email protected]