2019 Butler County Membership Kickoff

As the final and most ambitious leg of the Farm Bureau membership campaign goes full steam ahead through March 31, counties are encouraged to recruit their members to become membership champions to get the organization to the finish line.

Championing a membership campaign comes from creating those members who have a passion for Farm Bureau and can channel that passion into a conversation with a friend, family member, neighbor or coworker about the value of membership, according to Paul Lyons, vice president of membership.

“Without these loyal and passionate members having these conversations, we would not be able to grow the organization and meet our overall goals,” he said.

Creating a membership champion takes time, Lyons said. It’s about forming the right relationships and forming a lasting bond with motivated members so they can help spread the work and word about Farm Bureau to others, whether they are current or potential members.

“We have many members in our counties who don’t consider themselves as a membership champion,” Lyons said. “I know we have thousands of members who champion the organization on a regular basis. If you are reading this article you are, or are well on your way, to becoming that member who can talk about what we do in our communities.”

There are five stages members go through to become a membership champion and therefore help build brand awareness of Farm Bureau.

•    Members who are aware of the brand. They see content produced by Farm Bureau or potentially know another member.
•    Members who recognize the brand and know what it offers.
•    Members who attend an event hosted by Farm Bureau.
•    Members who begin to develop an emotional connection to the organization.
•    Members who truly believe in the brand and rely on Farm Bureau to help them navigate their professional lives. As loyalty increases so do emotional connections.

Positive experiences with Ohio Farm Bureau can naturally generate member champions from long-time members and volunteers as well as emerging leaders, young agricultural professionals and students.

Contact your county Farm Bureau to see how you can help grow the Farm Bureau organization.

Photo caption:
Butler County Farm Bureau holds its 2019 membership kickoff.

Having opportunities to attend leadership institutes, advocate for rural Ohioans on the state and national level, facilitate young ag professionals events, and serve in a variety of leadership positions have helped my skills grow exponentially.
Sara Tallmadge's avatar
Sara Tallmadge

Ashland County Farm Bureau

Growing our Generation
Labor has always been an issue, mainly because we are a seasonal operation. So that's a challenge finding somebody who only wants to work three months out of a year, sometimes up to six months.
Mandy Way's avatar
Mandy Way

Way Farms

Business Solutions
If it wasn't for Farm Bureau, I personally, along with many others, would not have had the opportunity to meet with our representatives face to face in Washington.
Austin Heil's avatar
Austin Heil

Hardin County Farm Bureau

Washington, D.C. Leadership Experience
I was gifted the great opportunity through an Ohio Farm Bureau Foundation Youth Pathways grant to run a series of summer camps here. That really expanded my vision of what ‘grow, maintain, sustain and explain’ could actually be.
Jim Bruner's avatar
Jim Bruner

Mezzacello Urban Farms

Farming for Good
I see the value and need to be engaged in the community I live in, to be a part of the decision-making process and to volunteer with organizations that help make our community better.
Matt Aultman's avatar
Matt Aultman

Darke County Farm Bureau

Leadership development
So many of the issues that OFBF and its members are advocating for are important to all Ohioans. I look at OFBF as an agricultural watchdog advocating for farmers and rural communities across Ohio.
Mary Smallsreed's avatar
Mary Smallsreed

Trumbull County Farm Bureau

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