Ohio Farm Bureau introduces Energy and Utility Issues Resource Guide
Ohio Farm Bureau’s newest resource for members seeks to help farmland owners navigate the many questions surrounding energy development.
Read MoreMembership Update for Jan. 29, 2021
Membership is progressing great: We currently have 53,352 paid active members. Thirty-eight counties have kicked off their membership campaign, and many more will occur over the next couple of weeks. These counties have started to reach out to new member prospects, former members and those not renewed from the last few months. I have heard that even though the volunteer campaign is different due to the pandemic, counties are excited about this year’s membership campaign.
We have launched a multi-touchpoint winback campaign to help with your conversations with these former members. Currently we are engaging with these prospects through social media and email. By the end of next week, we will be mailing a membership dues invoice to active members in counties who have former members who have not paid their dues in the last 33 months. Below, Adam Carney, senior director of membership sales and marketing, provides some thoughts on having conversations with these and other prospective members to help you get started.
If you are not already a part of your county membership team, I encourage you to reach out to your county Farm Bureau regarding how you can get involved. There are more reasons than ever to step up and tell your story of why you are a member.
The excitement is building; let’s keep that going. Thank you for everyone’s commitment to grow the organization.
by Adam Carney, senior director of membership sales and marketing,
When it comes to preparing for the membership campaign, we want to provide you with additional tools and resources that will allow you to put yourself and your county in a position to increase membership and grow our organization on all levels.
Our message for this campaign is one that I know each of you can relate to: Having conversations that result in membership growth.
I can say with confidence that each of you is an advocate of agriculture, you are passionate about Farm Bureau, and you are a leader within your county. These are all traits that give you a tremendous opportunity to have these conversations with prospective and former members, which will lead to increasing membership within your county.
Within these conversations, the most important element is telling them why YOU are a member of Farm Bureau. They will see your energy and passion and want to learn more about you and how a relationship with Farm Bureau would provide value and benefit them.
Our “Winning Memberships” quick guide has been included for your reference. This is a great piece that outlines some simple steps you can take while having a conversation with a prospective member as well as key things that a Farm Bureau membership supports.
As you prepare for your membership conversations, remember the most important part of your interaction is: Why are YOU a member of Farm Bureau?
Ohio Farm Bureau’s newest resource for members seeks to help farmland owners navigate the many questions surrounding energy development.
Read MoreThis summer’s ‘Experience Food Science: Field to Package’ workshop offered educators a close look at the intersection of agriculture, food science, and technology.
Read MoreLeah Curtis of Canal Winchester has been named associate general counsel for Ohio Farm Bureau.
Read MoreA year after a new “value first” pilot project was launched in 12 northwest Ohio county Farm Bureaus to test…
Read MoreIf you haven’t already, it’s time to join the growing list of members who wish they would have switched to the Ohio Farm Bureau Health Benefits Plan sooner!
Read MoreFarm Credit Mid-America has committed $250,000 over the next five years to support the grant and help it achieve its vision.
Read MoreFourteen farmers and agribusiness professionals from around Ohio recently graduated from Ohio Farm Bureau’s AgriPOWER Institute Class XIV.
Read MoreWith this action, the agricultural organizations are rising to the defense of Ohio farmers, who have long been a legal target of the ELPC, an anti-agriculture activist group.
Read MoreShelby Rhodes of Augusta has been named operations coordinator for Ohio Farm Bureau.
Read MoreOhio Farm Bureau Young Ag Professionals and AgriPOWER Class XIV embraced the fast-paced culture of our nation’s capital for an extensive leadership experience Sept. 10-12.
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