Makayla Eggleton

MaKayla Eggleton of Fayette County is the editor of the May 2022 Growing our Generation enewsletter, featuring insights and ideas directly from Ohio’s young farmers and food and agricultural professionals. She is a member of the state Young Agricultural Professionals Committee.

I am MaKayla Eggleton, and I was born and raised in Fayette County. I currently am serving as a first year member of the Young Agricultural Professionals State Committee. In December 2020, I virtually received my bachelor’s degree in agriculture specializing in agribusiness and applied economics from The Ohio State University. Where am I now? You can find me in meetings, behind a computer deep in Adobe, installing various displays in showrooms, photographing inventory or visually branding at events to name a few as Bane-Welker Equipment’s marketing manager for Ohio.

Although I did not grow up first-hand on a farm, I am grateful for the community and experiences that have driven me to where I am today. Through various small animal projects and/or food related projects in 4-H to Career Development Events in FFA, I recognized the skill sets these organizations develop that made me who I am today – along with things I wish I would’ve taken advantage of more when I had the opportunity.

During college, I made the 50-minute commute from home to class several times a week. Living at home during college came with its advantages and disadvantages – I wasn’t as involved on campus but was able to invest more at the community level. While in college, I joined the Fayette County Farm Bureau board of trustees, where I have served as secretary the last two years.

Brand yourself and your product

My passion for photography stemmed from a 4-H project I did many years ago. Throughout high school, I would develop my skill through sporting events. Little did I know then, marketing would be the path I would take. I started college as a pre-nursing major and noticed the lack of understanding of my background and the supply chain from my cohort. By the next semester, I switched majors to be within the College of Food, Agricultural, and Environmental Sciences. I interned with GrowNextGen in partnership with the Ohio Soybean Council for education and outreach as well as a public relations intern for the Ohio Cattlemen’s Association. Meaningful relationships create opportunities to elevate your network. With a relationship focus in mind, it takes trust to build a relationship.

Makayla EggletonAlthough my hobby for photography is on a part-time basis outside of work, the relationships I have built through clientele has abundantly multiplied my reach and opportunities. Through working with direct-to-consumer beef operations to working for a local grain bin dealership after college, I experience the data behind intentional posts. Brand identity is the visual elements of your brand. It is the collection of color, design and logo that identify and distinguish the brand in the consumers’ minds. Consumers recognize a brand and interact with the people behind the brand.

From my experience, interactions rise through real action pictures rather than designed posts. Having apparel/cups/hats with a logo? Putting your logo on your meat label? Consumers begin to transcend their trust from the people to bridging the brand with the people.

Women in agriculture

To be a young, female professional in agriculture, I will not lie it is intimidating but I enjoy the challenge. I am excited to see more women entering the industry and nothing is more empowering than networking with women in my company and industry through various conferences and organizations. I appreciate my parents’ efforts to instill the value of hard work in me from a young age to continue to encourage me to be the best version of myself. Outlets such as podcasts and social media influencers like Mary Pat Sass allow me to relate and get the bigger picture. My two tips for success are:

  1. Give yourself grace – You can attend all trainings or complete multiple certifications but in time, you might burn yourself out. You will acquire the skills and knowledge over time and experience. You are capable of great things as long as you believe in your abilities.
  2. Find your people – In the workplace or community, people want to invest in you and your personal/professional career. It is okay to ask for help if you are not confident in a segment of the business. Share the wealth through encouraging your friends’ small businesses.
Recipe for generational marketing success

In the agricultural industry, we are working with multigenerational operations. How do we create the right fit in a marketing mix when we have some who prefer print, some who prefer podcast/digital and some who prefer email? The right mix is knowing your audience. Ask questions to your customer; ask questions to yourself.

Recipe for success:

  • Who is my target audience?
  • How is my product satisfying the need of my target audience over my competition?
  • How will the target audience know I have what they need?
Farm Bureau is an incredible organization that has given me countless professional development opportunities in addition to advocating for all sizes and types of farmers.
Shana Angel's avatar
Shana Angel

Tuscarawas County Farm Bureau

If it wasn't for Farm Bureau, I personally, along with many others, would not have had the opportunity to meet with our representatives face to face in Washington, D.C.
Austin Heil's avatar
Austin Heil

Hardin County Farm Bureau

Washington, D.C. Leadership Experience
Through its policies it brings together people in the agricultural community and invests in building vibrant communities that support agriculture.
Eric Bernstein 's avatar
Eric Bernstein

Wyandot County Farm Bureau

Future employees, leaders
If you have issues with local planning or have legal questions, someone at the Farm Bureau has the answer for you, or they’ll connect you with someone who does.
Gayle Hansen's avatar
Gayle Hansen

Cuyahoga County Farm Bureau

Hansen's Greenhouse
As a member of Farm Bureau, I am glad that this organization takes action when necessary to protect and advance agriculture.
Mary Smallsreed's avatar
Mary Smallsreed

Trumbull County Farm Bureau

Policy Development
We go to a lot of Farm Bureau events, and there’s a lot of camaraderie built because you’re meeting with people who have similar interests and goals.
Andy Hollenback's avatar
Andy Hollenback

Licking County Farm Bureau

Event Calendar
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