Logan Eades and Renee Hamilton reside in Champaign County where they own and operate Violet View Farms, a mum and pumpkin patch they purchased to complement their freezer beef business.
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By Ohio law, agritourism is defined as an agriculturally educational, cultural, historical, entertainment, or recreational activity, but we also know it is also about sharing the story of agriculture and bridging the gap between consumers and producers.
Agritourism offers many different opportunities for farm owners but it also presents legal concerns that are governed by the 2016 agritourism law enacted by the Ohio Legislature.
Logan Eades and Renee Hamilton reside in Champaign County where they own and operate Violet View Farms, a mum and pumpkin patch they purchased to complement their freezer beef business. While participating in AgriPOWER Class XIII, Renee found a deeper passion for agritourism opportunities to implement, while learning how to mitigate risks in their new business venture.
What made you decide to get into agritourism?
A couple years ago, we had the opportunity to purchase the equipment, and more importantly, gain the knowledge from a gentleman who had run a pumpkin patch for over 15 years. We saw it as a great way to diversify the operation since cattle prices are continuously changing. Right now, the fall season is the largest focus of the agritourism sector of our business, however, we would like to expand to a year-round store front.
What is your biggest concern with having an agritourism business?
There is always the concern that we could display agriculture in a bad light. Today’s consumer has a lot of questions about how and where their products are produced. Oftentimes, we are the first farmers our customers have met. At the time of these conversations, the consumer may be purchasing pumpkins or mums, but they will see a sign for our beef and want to know how and where it is raised. The fall business has created an open door to let consumers know that their food is safe.
Another concern that we are always cautious of is the liability of having the public visiting the pumpkin patch. We have taken extensive measures to protect the public, ourselves and our business.
What is your biggest accomplishment with your business?
This year we supplied about 400 mums to Farm Science Review that were displayed from one end of the show to the other. As we walked through the grounds, it gave us a sense of pride that we were able to have a small piece of several of the displays. We like to joke that we are the official mum of the Farm Science Review.
While in AgriPOWER, Renee did a policy project based around agritourism. What is something you learned from doing that project that you have or will implement into your own business?
I learned more about the risk associated with a fall agritourism business and how to mitigate those risks such as developing a plan for all aspects of the business so that we are prepared. Beyond learning about risk, I learned how to communicate with the public about agriculture. It helped me realize that I have a unique opportunity to interact with the public every weekend our store is open.
Ryan Conklin is lead attorney, Farm Succession and Legacy Preservation with Wright & Moore Law.
Liability management is a paramount concern for new and current agritourism operators. Failure to properly structure the business or utilize protective measures could result in business failure or the loss of personal assets.
What advice would you give someone who is new to the agritourism world or someone who is thinking of starting an agritourism business?
For families looking to begin an agritourism business, the best advice I can offer is more business-related. Take the time to assemble a comprehensive business plan, including financials, marketing, regulatory compliance, vision, goals, growth, insurance, liability management, business structure, and other areas. Like family farms or other agribusinesses, agritourism businesses can be lucrative and enjoyable. A business owner who carefully analyzes all aspects of the agritourism enterprise gives it a better chance for survival. Consult with your professional team, including your attorney, accountant, lender, insurance agent, financial professional, and a business consultant to round out all aspects of your business plan.
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