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  • Across the Table: Direct-to-Consumer marketing resources for members
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    Across the Table: Direct-to-Consumer marketing resources for members

    Ohio Farm Bureau's Small-Scale Food Business Guide is a new resource for Farm Bureau members.

    Adam Sharp | Posted on

    April 24, 2024



    Ohio Farm Bureau Small Scale Food Business Guide

    The Census of Agriculture, released by USDA every five years, helps to tell the story of agriculture at the farm level.

    The latest data shared from the 2022 census shows a scenario that farmers are very familiar with: turning adversity into success.

    As an example, updated statistics show that although Ohio realized a loss in the number of farms in 2022 compared to 2017, total sales from those farms jumped from $9 billion in 2017 to over $15 billion in 2022. Plus, despite the obstacles it takes to get started, more people are wanting to be a part of this great way of life. In fact, the number of producers across the state is higher, with new and beginning farmers growing by over 5,000 between this census and the last.

    Those new to the industry are finding out what more experienced farmers have learned over the years. This business has highs and lows, and predicting when each will happen is anything but a science.

    After a couple of years of remarkable yields and very favorable prices, the tide has turned and it could be more of a tsunami. Looking ahead at U.S. farm income for 2024, USDA is projecting a $70 billion deficit compared to 2022, making it what could be the largest two-year decline in history. However, even with these sharply lower projections, the farm economy will see levels well above the 10-year average, putting the recent strength of our industry into perspective.

    It is not a rosy picture, and the resiliency and resourcefulness of farmers will once again be put to the test. For some, a tightening of the belt will be the answer. For others, diversifying what they produce and who they grow their products for will be the key to success.

    Direct-to-consumer marketing has become a greater source of income for many of our members in recent years. To that point, the census revealed that over $90 million was added to Ohio agriculture’s bottom line in 2022, an over $10 million jump from 2017, and farms using local and regional markets to sell their goods have more than doubled during that time frame.

    This edition of Our Ohio features our members who work face-to-face with their customers, and highlights new resources developed for direct marketers, including Ohio Farm Bureau’s Small-Scale Food Business Guide. This issue of the magazine also offers insights and tips from our partners at Nationwide and The Ohio State University. We hope you find the information valuable as we all work together to navigate the challenges that farmers have so naturally been good at turning into opportunities.

    New and beginning farmers
    My first recommendation in your journey is to start out with a local farming friend or mentor along with joining an organization like Ohio Farm Bureau.
    Greg McGlinch's avatar
    Greg McGlinch

    Darke County Farm Bureau

    Growing Tomorrow Grant
    We’re just so thankful for the Farm Bureau and the foundation for helping put this together. And of course, the Boyert family for the vision they had with this grant. It’s jumping us forward 10 years. It’s unbelievable.
    Nathan and Jill Parriman's avatar
    Nathan and Jill Parriman

    Clermont County Farm Bureau

    Bringing the farm back to life
    I could not have done it without the resources I have found through Farm Bureau.
    Gretchan Francis's avatar
    Gretchan Francis

    Trumbull County Farm Bureau

    Youth pathways in Farm Bureau
    It wasn’t until I joined the Wilmington College Collegiate Farm Bureau that I truly saw how my passion could translate into leadership, advocacy and a career.
    Wyatt Morrow's avatar
    Wyatt Morrow

    Clinton County Farm Bureau

    Giving farmers a voice
    The issue of property taxation remains as one of the biggest challenges our members face today. Ensuring agricultural property is valued for its agricultural potential and not development is critical to the continued success of Ohio agriculture.
    Matt Aultman's avatar
    Matt Aultman

    Darke County Farm Bureau

    Select Partner Program
    Through the Select Partner program, we became educated in farm insurance and weren't just selling policies. It became more and more clear why farmers need an advocate like Ohio Farm Bureau.
    Chad Ruhl's avatar
    Chad Ruhl

    Farm manager, CSI Insurance

    Advocacy
    So many of the issues that OFBF and its members are advocating for are important to all Ohioans. I look at OFBF as an agricultural watchdog advocating for farmers and rural communities across Ohio.
    Mary Smallsreed's avatar
    Mary Smallsreed

    Trumbull County Farm Bureau

    Suggested Tags:
    Across the TableMay/June 2024 Our Ohio
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    Ohio Farm Bureau Federation is a member of American Farm Bureau Federation®, a national organization of farmers and ranchers including Farm Bureau® organizations in 49 other states and Puerto Rico, and is responsible for Farm Bureau membership and programs within the State of Ohio. Ohio Farm Bureau Federation programs and services are available only to Farm Bureau members within Ohio. The political views expressed in these pages represent Ohio Farm Bureau Federation's positions on various issues as they relate to Ohio. The positions of the national Farm Bureau organization collectively are expressed through American Farm Bureau Federation. Any opinions, statements or views expressed through comments or by outside contributors are the express views of those individuals and do not necessarily represent the views of the Ohio Farm Bureau Federation.

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    Ohio Farm Bureau Federation is a member of American Farm Bureau Federation®, a national organization of farmers and ranchers including Farm Bureau® organizations in 49 other states and Puerto Rico, and is responsible for Farm Bureau membership and programs within the State of Ohio. Ohio Farm Bureau Federation programs and services are available only to Farm Bureau members within Ohio. The political views expressed in these pages represent Ohio Farm Bureau Federation's positions on various issues as they relate to Ohio. The positions of the national Farm Bureau organization collectively are expressed through American Farm Bureau Federation. Any opinions, statements or views expressed through comments or by outside contributors are the express views of those individuals and do not necessarily represent the views of the Ohio Farm Bureau Federation.

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