Pohlman named to Ohio Farm Bureau Health Benefits Plan Board of Trustees
Craig Pohlman of Venedocia was recently named to the seven-member Ohio Farm Bureau Health Benefits Plan Board of Trustees.
Read MoreThe project will test a unique combination of staffing and service delivery over eight counties instead of the typical four-county model. New positions have been added to provide more specialized, in-person membership engagement.
Balancing resources to better deliver local member services has been important and challenging considerations for county Farm Bureaus in recent years. More recently, competition for employee recruitment and retention have created an even more challenging situation.
In 2021, Ohio Farm Bureau conducted a feasibility study to help guide leadership decision-making by providing data on how county Farm Bureaus statewide are using office space, facility costs, and opportunities for collaboration. The OFBF board of trustees reviewed the study and recommended sharing it with county Farm Bureaus as a resource, but making it clear that any actions regarding county office locations would remain a local decision. The study was shared widely with county Farm Bureaus earlier this year.
At the same time, the OFBF Strategic Plan outlines a need for fresh thinking and new options for how value is delivered to members. The strategic plan identified core functions that county Farm Bureaus do best (member engagement, quality programs, philanthropy) and activities best done in a more centralized manner (invoicing, IT, etc.)
A recent staffing change in northwest Ohio provided an opportunity to test a new arrangement involving eight county Farm Bureaus. The pilot project is being conducted in Hancock, Hardin, Lucas, Ottawa, Sandusky, Seneca, Wood and Wyandot counties.
“We are excited about the opportunity to test a new service delivery model in cooperation with these county Farm Bureaus,” said Paul Lyons, vice president of membership with Ohio Farm Bureau. “This project is designed to test possible solutions that our research, county leader and member feedback have identified. These include the need to lead with the value of the organization, increase engagement with members, create new approaches to retain and invite new members into the organization and foster a culture that attracts and retains exceptional talent.”
The project will test a unique combination of staffing and service delivery over eight counties instead of the typical four-county model. New positions have been added to provide more specialized, in-person membership engagement. This “value first” approach aims to build membership with programs and services with direct member input and feedback to staff. Another factor in recruiting and retaining employees is offering benefits such as health insurance and retirement plans. In this pilot, Ohio Farm Bureau is partnering with participating county Farm Bureaus to share costs for salaries and benefits.
“Our entire organization is challenged with these issues, but I’ve heard consistently that county Farm Bureaus need new ideas and options,” said Adam Sharp, executive vice president of Ohio Farm Bureau. “The ideas being tested in this project very purposefully lay out new options for county/state partnership and investing in staff who specialize in value delivery to members. This pilot project is all about acting on the many exciting ideas that our members have shared with us about better serving members’ needs.”
The pilot project will be led by Kayla Richards, who moved from her role as organization director to assume the role as district director for the eight counties. Richards will lead a team of Ohio Farm Bureau employees that includes:
Ohio Farm Bureau’s mission is working together for Ohio farmers to advance agriculture and strengthen our communities. Learn more at ohiofarmbureau.org.
This is a news release for use by journalists. Questions should be directed to Ty Higgins, 614-246-8231 or [email protected].
Craig Pohlman of Venedocia was recently named to the seven-member Ohio Farm Bureau Health Benefits Plan Board of Trustees.
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