May/June 2024 Our Ohio
This edition of Our Ohio features our members who work face-to-face with their customers, and highlights new resources developed for direct marketers.
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Direct-to-consumer marketing has become a greater source of income for many Farm Bureau members in recent years. To that point, the census revealed that over $90 million was added to Ohio agriculture’s bottom line in 2022, an over $10 million jump from 2017, and farms using local and regional markets to sell their goods have more than doubled during that time frame.
This edition of Our Ohio features our members who work face-to-face with their customers, and highlights new resources developed for direct marketers, including Ohio Farm Bureau’s Small-Scale Food Business Guide. This issue of the magazine also offers insights and tips from our partners at Nationwide and The Ohio State University. We hope you find the information valuable as we all work together to navigate the challenges that farmers have so naturally been good at turning into opportunities.
Scroll down to the Featured Articles section on this page to read each story.
To grow a network and gain perspective and knowledge in the industry through personal and professional development has been invaluable. Every day I learn and grow.
The issue of property taxation remains as one of the biggest challenges our members face today. Ensuring agricultural property is valued for its agricultural potential and not development is critical to the continued success of Ohio agriculture.
Farm Bureau is what really got the word out. It’s been one of their goals to get this done.
I could not have done it without the resources I have found through Farm Bureau.
Because we are younger farmers just starting out, Farm Bureau has a lot of good opportunities and resources to help us grow in the future.
Through the Select Partner program, we became educated in farm insurance and weren't just selling policies. It became more and more clear why farmers need an advocate like Ohio Farm Bureau.
Featured Articles
Growing Tomorrow Grant to give entrepreneurs a leg up
The program is the brainchild of Mike and Patti Boyert, who are ready to help the next generation of young people get started in agriculture.
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Across the Table: Direct-to-Consumer marketing resources for members
Ohio Farm Bureau’s Small-Scale Food Business Guide is a new resource for Farm Bureau members.
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Property Protection Program reward given to Miami County man
A Property Protection Program sign must be displayed to participate in the program, and signs are available at all Farm Bureau county offices.
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Anticipation is the best marketing money can’t buy
Emily Buchanan and Sam Ginn have restored a Clinton County restaurant it to its original restaurant roots, but also added a general store element to showcase local producers and their products.
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Customer service key to return business
An impeccable crew, a sweet corn hotline, corn dog Maizey and meeting customers at the farm add up to success at Eagle Ridge Farm.
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Ohio Farm Bureau introduces Small-Scale Food Business Guide
The Small-Scale Food Business Guide covers federal and state regulations for selling food products such as raw meat, dairy, eggs, baked goods, cottage foods, fruits and vegetables, honey and more.
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Accelerated marketing efforts led to full-time farming
Krysti Morrow is finding success promoting Rocky Knob Farm through regular emails, lively blogs on the farm website and forays onto Facebook and Instagram.
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Tried, true and trending marketing strategies over time
Social media has turned direct marketing upside down. Still, no matter what you are producing, it all begins and ends with having a good product to market.
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Marketing to meet demand for premium beef
To fill consumer demand, Richard and Rae Lynn Bonner have expanded their family farm by opening a meat shop and building a processing facility.
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