Direct Marketing

The success of a direct marketing business rests on your brand and its relationship with consumers. Ohio Farm Bureau has various resources – case studies and educational articles – to help you start and grow your brand.

Legal with Leah: New low risk retail food license for direct marketers

A new low risk license should bring consistency across Ohio in regard to nonmechanical refrigeration.

Anticipation is the best marketing money can’t buy

Emily Buchanan and Sam Ginn have restored a Clinton County restaurant it to its original restaurant roots, but also added a general store element to showcase local producers and their products.

Customer service key to return business

An impeccable crew, a sweet corn hotline, corn dog Maizey and meeting customers at the farm add up to success at Eagle Ridge Farm.

Ohio Farm Bureau introduces Small-Scale Food Business Guide

The Small-Scale Food Business Guide covers federal and state regulations for selling food products such as raw meat, dairy, eggs, baked goods, cottage foods, fruits and vegetables, honey and more.

Small-Scale Food Business Guide

Understand federal and state regulations for selling food products

Accelerated marketing efforts led to full-time farming

Krysti Morrow is finding success promoting Rocky Knob Farm through regular emails, lively blogs on the farm website and forays onto Facebook and Instagram.

Tried, true and trending marketing strategies over time

Social media has turned direct marketing upside down. Still, no matter what you are producing, it all begins and ends with having a good product to market.

Marketing to meet demand for premium beef

To fill consumer demand, Richard and Rae Lynn Bonner have expanded their family farm by opening a meat shop and building a processing facility.

30-plus years of the Ohio Proud marketing program

Created in 1993, Ohio Proud is the Ohio Department of Agriculture’s marketing program that identifies and promotes food and agriculture made in Ohio and grown in Ohio.

Cashing in the direct-to-consumer food sales boom

New resources and technology are broadening the different types of sales tools and strategies available to farmers.