Jon Brookbank

Just off the shores of Lake Erie, 17 young agricultural professionals settled in for Session 2 of our exciting AgriPOWER program. As the 11th class to participate, we are comprised of seed dealers, Extension educators, bankers, bloggers and of course farmers. AgriPOWER, as a part of Farm Bureau, is a leadership development program, advocating for change and a positive networking platform that’s shaping young agriculture leaders for tomorrow. 

During our second session we focused on the power of media, anything from conversations with radio and television spokespeople to social media. One of the key items that jumped out at me was having a personal message. So what does that mean? The 27-9-3 rule was created by Vermont lawmakers several years ago. This rule states that your personal message is no longer than 27 words, nine seconds and three points. 

Why is having a personal message important? I’m sure that everyone has been asked the following questions: what do you do, or tell me a little about yourself, why do farmers do what they do? By creating a personal prepared message it helps drive your point home. So instead of answering the question “What do you do?” with, “I farm,” why not answer the question of “What do you do?” with, “I feed the nation, I provide an economic impact for my community and my state, all while providing safe and sustainable food for your family and friends.” That’s impactful, that delivers a message that you are proud of what you do, you help the community and state and you do it with the environment and your consumer in mind. 

So now that you understand the rule of 27-9-3 and you have an idea of why it’s important… USE IT. Be an advocate for change, be an advocate for agriculture and be an advocate for yourself. I urge you to create your own personal message. Create a message about your farm or business or create a message about change. Make your message compassionate, full of conviction and bring in our agricultural industry’s eternal optimism. 

What’s your message?

Online extras

Kevin Ward: Lessons in leadership: AgriPOWER Class XI Session 2 blog

Emmalee Wince: Honing my media skills: AgriPOWER Class XI Session 2 blog

To grow a network and gain perspective and knowledge in the industry through personal and professional development has been invaluable. Every day I learn and grow.
Ryanna Tietje's avatar
Ryanna Tietje

Henry County Farm Bureau

Farm Bureau connections
The issue of property taxation remains as one of the biggest challenges our members face today. Ensuring agricultural property is valued for its agricultural potential and not development is critical to the continued success of Ohio agriculture.
Matt Aultman's avatar
Matt Aultman

Darke County Farm Bureau

Giving farmers a voice
Farm Bureau is what really got the word out. It’s been one of their goals to get this done.
Bill and Charlotte Wachtman's avatar
Bill and Charlotte Wachtman

Henry County

10-year campaign for safer roads
I could not have done it without the resources I have found through Farm Bureau.
Gretchan Francis's avatar
Gretchan Francis

Trumbull County Farm Bureau

Bringing the farm back to life
Because we are younger farmers just starting out, Farm Bureau has a lot of good opportunities and resources to help us grow in the future.
Hannah Kiser's avatar
Hannah Kiser

Sandusky County Farm Bureau

Farm Bureau involvement
Through the Select Partner program, we became educated in farm insurance and weren't just selling policies. It became more and more clear why farmers need an advocate like Ohio Farm Bureau.
Chad Ruhl's avatar
Chad Ruhl

Farm manager, CSI Insurance

Select Partner Program
So many of the issues that OFBF and its members are advocating for are important to all Ohioans. I look at OFBF as an agricultural watchdog advocating for farmers and rural communities across Ohio.
Mary Smallsreed's avatar
Mary Smallsreed

Trumbull County Farm Bureau

Advocacy
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