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  • 3 reasons to integrate telematics into your farm operation
  • Article

    3 reasons to integrate telematics into your farm operation

    Nationwide Insurance | Posted on

    May 24, 2021



    trucks in Ohio hauling potatoes

    The following information is provided by Nationwide®, the No. 1 farm and ranch insurer in the U.S.*

    With the growing number of truck and vehicle fleets being maintained on today’s large farms, farmers are looking more like commercial agribusiness managers every day. While that evolution opens up new risk exposures, safety is just one of the value propositions that makes telematics a worthwhile addition to any large farm operation.

    Telematics is a collection of sensors that collects vehicle operation data and displays it on a mobile app or desktop web browser. It allows you to keep track of your fleet’s operation and manage maintenance and upkeep. It also provides a view of driver behavior and helps maintain a safe, attentive workforce on the road and in the field. In short, telematics enables you to keep tabs on everything that contributes to productivity and efficiency as well as potential risk exposure.

    “Telematics generates data just like farmers get from their yield monitors in the field,” said Nationwide Agribusiness Senior Risk Management Consultant Brian Hammer. “During harvest, you used to have to call the grain elevator to find out if your driver had unloaded grain yet so you could plan around the trip back to the field. With telematics, now you know where your truck is in seconds.”

    Telematics can generate value in three ways:

    • Production/logistics: Knowing the locations of multiple vehicles on the road can help you better manage field operations and other farm work. Telematics provides real-time location data and facilitates informed decisions on what’s next in the field or on the road. You can also get notifications when trucks move, helping confirm your drivers are on the road when they’re supposed to be and trucks aren’t moving when they’re not, like in the middle of the night.
    • Safety: Telematics documents excessive speed, hard braking and sharp cornering, all of which can indicate aggressive or inattentive driving. Cameras monitor drivers’ behavior to ensure they aren’t operating carelessly or inattentively, helping you manage your workforce and provide incentives for safe operation. Fuel sensors on many telematics systems shed light on driver behavior. Rapid acceleration, for example, often causes fuel economy to decline.
    • Maintenance: Sensors can alert you to any triggered engine failure codes and when it’s time to conduct routine maintenance at the optimal times. This can also help you manage operating expenses by helping minimize the likelihood of costly unexpected repairs through improved routine maintenance.

    Hammer said any farmer who has multiple trucks on the road should consider how telematics can help operate more safely and efficiently.

    “Telematics is common in the commercial trucking industry, and we’re taking what we have learned there and applying it to the farm,” he said. “Farmers are already accustomed to generating and managing data. Telematics is another tool to help farmers make informed decisions to improve their efficiency and productivity.”

    Learn more about Nationwide agribusiness insurance, and find a Nationwide Farm Certified agent.

    *A.M. Best Market Share Report 2019. Nationwide, the Nationwide N and Eagle, and Nationwide is on your side are service marks of Nationwide Mutual Insurance Company. © 2021 Nationwide.
    New and beginning farmers
    My first recommendation in your journey is to start out with a local farming friend or mentor along with joining an organization like Ohio Farm Bureau.
    Greg McGlinch's avatar
    Greg McGlinch

    Darke County Farm Bureau

    Growing Tomorrow Grant
    We’re just so thankful for the Farm Bureau and the foundation for helping put this together. And of course, the Boyert family for the vision they had with this grant. It’s jumping us forward 10 years. It’s unbelievable.
    Nathan and Jill Parriman's avatar
    Nathan and Jill Parriman

    Clermont County Farm Bureau

    Bringing the farm back to life
    I could not have done it without the resources I have found through Farm Bureau.
    Gretchan Francis's avatar
    Gretchan Francis

    Trumbull County Farm Bureau

    Youth pathways in Farm Bureau
    It wasn’t until I joined the Wilmington College Collegiate Farm Bureau that I truly saw how my passion could translate into leadership, advocacy and a career.
    Wyatt Morrow's avatar
    Wyatt Morrow

    Clinton County Farm Bureau

    Giving farmers a voice
    The issue of property taxation remains as one of the biggest challenges our members face today. Ensuring agricultural property is valued for its agricultural potential and not development is critical to the continued success of Ohio agriculture.
    Matt Aultman's avatar
    Matt Aultman

    Darke County Farm Bureau

    Select Partner Program
    Through the Select Partner program, we became educated in farm insurance and weren't just selling policies. It became more and more clear why farmers need an advocate like Ohio Farm Bureau.
    Chad Ruhl's avatar
    Chad Ruhl

    Farm manager, CSI Insurance

    Advocacy
    So many of the issues that OFBF and its members are advocating for are important to all Ohioans. I look at OFBF as an agricultural watchdog advocating for farmers and rural communities across Ohio.
    Mary Smallsreed's avatar
    Mary Smallsreed

    Trumbull County Farm Bureau

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    Ohio Farm Bureau Federation is a member of American Farm Bureau Federation®, a national organization of farmers and ranchers including Farm Bureau® organizations in 49 other states and Puerto Rico, and is responsible for Farm Bureau membership and programs within the State of Ohio. Ohio Farm Bureau Federation programs and services are available only to Farm Bureau members within Ohio. The political views expressed in these pages represent Ohio Farm Bureau Federation's positions on various issues as they relate to Ohio. The positions of the national Farm Bureau organization collectively are expressed through American Farm Bureau Federation. Any opinions, statements or views expressed through comments or by outside contributors are the express views of those individuals and do not necessarily represent the views of the Ohio Farm Bureau Federation.

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    Ohio Farm Bureau Federation is a member of American Farm Bureau Federation®, a national organization of farmers and ranchers including Farm Bureau® organizations in 49 other states and Puerto Rico, and is responsible for Farm Bureau membership and programs within the State of Ohio. Ohio Farm Bureau Federation programs and services are available only to Farm Bureau members within Ohio. The political views expressed in these pages represent Ohio Farm Bureau Federation's positions on various issues as they relate to Ohio. The positions of the national Farm Bureau organization collectively are expressed through American Farm Bureau Federation. Any opinions, statements or views expressed through comments or by outside contributors are the express views of those individuals and do not necessarily represent the views of the Ohio Farm Bureau Federation.

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