Across the Table: Direct-to-Consumer marketing resources for members
Ohio Farm Bureau’s Small-Scale Food Business Guide is a new resource for Farm Bureau members.
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Changing leaves signal that deer hunting season is upon us. In the September/October issue of Our Ohio magazine, we take a deep dive into hunting lease options available to both hunters and landowners from the Ohio Department of Natural Resources Division of Wildlife.
Also in this issue we check in with the Ohio Restaurant Association on how our industry partners have survived not only coming out of the pandemic, but also ongoing supply chain woes and labor shortages across the state and nation. We also talk with Dan Young of Young’s Jersey Dairy in Yellow Springs about his thoughts on the future of the industry.
Strong rural centers are the backbone of farm communities, and watching many decline over the years is alarming. The comeback story of Bellefontaine, through the ongoing efforts of real estate developer Small Nation, which is owned and operated by those who grew up in or near the county, is an inspiring blueprint for villages and cities across the state. Their holistic work with local entrepreneurs is lifting Logan County in more ways than one.
In September/October we also meet the 2022 ag teacher of the year Barrett Zimmerman, who was awarded the Golden Owl Award, sponsored by Nationwide, at the state FFA conference earlier this year. In this issue we also learn the story of the Morgan family in Champaign County, whose use of Nationwide’s Land As Your Legacy program gave them peace of mind when they needed it the most.
With early voting beginning Oct. 1, Executive Vice President Adam Sharp’s Across the Table column talks about the importance of voting for and retaining “consistent” justices on the Ohio Supreme Court. We also have a story on testimony Sharp and others gave at a joint hearing of the Ohio House and Ohio Senate ag committees on the importance of the Ohio State Fair and Ohio Expo Center to ag youth in the state.
Other items of interest in this issue include a Farm Science Review preview in the latest OSU Impact from the College of Food, Agricultural, and Environmental Sciences, as well as reader favorites — autumn recipes and Grow and Know events.
These are just some of what members will find in the latest issue of Our Ohio magazine, a benefit of Farm Bureau membership and Our Ohio supporters. A digital edition is also available.
Photo by Dave Liggett
Labor has always been an issue, mainly because we are a seasonal operation. So that's a challenge finding somebody who only wants to work three months out of a year, sometimes up to six months.
I appreciate the benefit of having a strong voice in my corner. The extras that are included in membership are wonderful, but I'm a member because of the positive impact to my local and state agricultural communities.
I see the value and need to be engaged in the community I live in, to be a part of the decision-making process and to volunteer with organizations that help make our community better.
Farm Bureau involvement has taught me how to grow my professional and leadership experience outside of the workforce and how to do that in a community-centric way.
With not growing up on a farm, I’d say I was a late bloomer to agriculture. I feel so fortunate that I found the agriculture industry. There are so many opportunities for growth.
Knowing that horticulture is under the agriculture umbrella and having Farm Bureau supporting horticulture like it does the rest of ag is very important.
If it wasn't for Farm Bureau, I personally, along with many others, would not have had the opportunity to meet with our representatives face to face in Washington.
Featured Articles
Anticipation is the best marketing money can’t buy
Emily Buchanan and Sam Ginn have restored a Clinton County restaurant it to its original restaurant roots, but also added a general store element to showcase local producers and their products.
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Customer service key to return business
An impeccable crew, a sweet corn hotline, corn dog Maizey and meeting customers at the farm add up to success at Eagle Ridge Farm.
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Ohio Farm Bureau introduces Small-Scale Food Business Guide
The Small-Scale Food Business Guide covers federal and state regulations for selling food products such as raw meat, dairy, eggs, baked goods, cottage foods, fruits and vegetables, honey and more.
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Accelerated marketing efforts led to full-time farming
Krysti Morrow is finding success promoting Rocky Knob Farm through regular emails, lively blogs on the farm website and forays onto Facebook and Instagram.
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Tried, true and trending marketing strategies over time
Social media has turned direct marketing upside down. Still, no matter what you are producing, it all begins and ends with having a good product to market.
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Marketing to meet demand for premium beef
To fill consumer demand, Richard and Rae Lynn Bonner have expanded their family farm by opening a meat shop and building a processing facility.
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30-plus years of the Ohio Proud marketing program
Created in 1993, Ohio Proud is the Ohio Department of Agriculture’s marketing program that identifies and promotes food and agriculture made in Ohio and grown in Ohio.
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Cashing in the direct-to-consumer food sales boom
New resources and technology are broadening the different types of sales tools and strategies available to farmers.
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Make the time to develop a transition plan
A transition plan will help you ensure that your (and your family’s) wishes are met, emotional stress is minimized, and financial risks and opportunities are addressed.
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