Ohio Farm Bureau

Balancing resources to better deliver local member services has been important and challenging considerations for county Farm Bureaus in recent years. More recently, competition for employee recruitment and retention have created an even more challenging situation.

In 2021, Ohio Farm Bureau conducted a feasibility study to help guide leadership decision-making by providing data on how county Farm Bureaus statewide are using office space, facility costs, and opportunities for collaboration. The OFBF board of trustees reviewed the study and recommended sharing it with county Farm Bureaus as a resource, but making it clear that any actions regarding county office locations would remain a local decision. The study was shared widely with county Farm Bureaus earlier this year.

At the same time, the OFBF Strategic Plan outlines a need for fresh thinking and new options for how value is delivered to members. The strategic plan identified core functions that county Farm Bureaus do best (member engagement, quality programs, philanthropy) and activities best done in a more centralized manner (invoicing, IT, etc.)

Pilot Project MapA recent staffing change in northwest Ohio provided an opportunity to test a new arrangement involving eight county Farm Bureaus. The pilot project is being conducted in Hancock, Hardin, Lucas, Ottawa, Sandusky, Seneca, Wood and Wyandot counties.

“We are excited about the opportunity to test a new service delivery model in cooperation with these county Farm Bureaus,” said Paul Lyons, vice president of membership with Ohio Farm Bureau. “This project is designed to test possible solutions that our research, county leader and member feedback have identified. These include the need to lead with the value of the organization, increase engagement with members, create new approaches to retain and invite new members into the organization and foster a culture that attracts and retains exceptional talent.”

Project focus

The project will test a unique combination of staffing and service delivery over eight counties instead of the typical four-county model. New positions have been added to provide more specialized, in-person membership engagement. This “value first” approach aims to build membership with programs and services with direct member input and feedback to staff. Another factor in recruiting and retaining employees is offering benefits such as health insurance and retirement plans. In this pilot, Ohio Farm Bureau is partnering with participating county Farm Bureaus to share costs for salaries and benefits.

“Our entire organization is challenged with these issues, but I’ve heard consistently that county Farm Bureaus need new ideas and options,” said Adam Sharp, executive vice president of Ohio Farm Bureau. “The ideas being tested in this project very purposefully lay out new options for county/state partnership and investing in staff who specialize in value delivery to members. This pilot project is all about acting on the many exciting ideas that our members have shared with us about better serving members’ needs.”

The team

The pilot project will be led by Kayla Richards, who moved from her role as organization director to assume the role as district director for the eight counties. Richards will lead a team of Ohio Farm Bureau employees that includes:

  • Amy Kearns, who will be advancing from her role of county office administrator to assume the role of district administrator. She will provide front-line member care by answering member inquiries, creating outbound communications and providing on-site assistance for upcoming events and activities.
  • Kirsten Ameling, who has taken a new position as member service specialist. Her job is to work with members individually to connect them to business solutions and build relationships with local agribusinesses, county-endorsed Select Partners, local Nationwide-appointed agents and benefit providers. In addition, she will assist the county Farm Bureaus in delivering valued programs that grow and retain members.
  • Shelly Bumb, who has taken a new position of membership marketing specialist. She will execute campaigns to grow and maintain membership. She also will work to build member profile information so members can be served better with relevant information.

Ohio Farm Bureau’s mission is working together for Ohio farmers to advance agriculture and strengthen our communities. Learn more at ohiofarmbureau.org.

This is a news release for use by journalists. Questions should be directed to Ty Higgins, 614-246-8231 or [email protected].

Labor has always been an issue, mainly because we are a seasonal operation. So that's a challenge finding somebody who only wants to work three months out of a year, sometimes up to six months.
Mandy Way's avatar
Mandy Way

Way Farms

Farm Labor Resources
I appreciate the benefit of having a strong voice in my corner. The extras that are included in membership are wonderful, but I'm a member because of the positive impact to my local and state agricultural communities.
Ernie Welch's avatar
Ernie Welch

Van Wert County Farm Bureau

Strong communities
I see the value and need to be engaged in the community I live in, to be a part of the decision-making process and to volunteer with organizations that help make our community better.
Matt Aultman's avatar
Matt Aultman

Darke County Farm Bureau

Leadership development
Farm Bureau involvement has taught me how to grow my professional and leadership experience outside of the workforce and how to do that in a community-centric way.
Jaclyn De Candio's avatar
Jaclyn De Candio

Clark County Farm Bureau

Young Ag Professionals program
With not growing up on a farm, I’d say I was a late bloomer to agriculture. I feel so fortunate that I found the agriculture industry. There are so many opportunities for growth.
Jenna Gregorich's avatar
Jenna Gregorich

Coshocton County Farm Bureau

Growing our Generation
Knowing that horticulture is under the agriculture umbrella and having Farm Bureau supporting horticulture like it does the rest of ag is very important.
Jared Hughes's avatar
Jared Hughes

Groovy Plants Ranch

Groovy Plants Ranch
If it wasn't for Farm Bureau, I personally, along with many others, would not have had the opportunity to meet with our representatives face to face in Washington.
Austin Heil's avatar
Austin Heil

Hardin County Farm Bureau

Washington, D.C. Leadership Experience
So many of the issues that OFBF and its members are advocating for are important to all Ohioans. I look at OFBF as an agricultural watchdog advocating for farmers and rural communities across Ohio.
Mary Smallsreed's avatar
Mary Smallsreed

Trumbull County Farm Bureau

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